Buyer-Centric Sales with Tom Williams – Episode 216

January 6, 2020
Buyer-Centric Sales with Tom Williams – Episode 216

Happy Monday, Let's Talk Sales listeners! This episode's featured guest is Tom Williams.

Tom is the Co-Founder and CEO of, a tool that helps sales teams be more buyer-centric, making buying and selling more efficient for everyone.

In today's episode, I talk to Tom about different sales strategies and the advantages of having your own Sales PlayBook!

Interview with Tom Williams

On this episode, Tom talks sales and more.

And, he answers questions about:

  • The basics of buyer-centric sales
  • Sales strategy planning and preparation
  • The advantage of having a Sales Playbook
  • Business and sales book suggestions

Featured on this Episode:

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