Media
It’s no secret that the media industry has seen some metamorphic disruptions in recent years. While the age of the internet brought innovation and opportunity, it has created new markets that media companies must compete with. Advertising, a once consultative process, has been commodified by the ease of online advertising and social media sponsored posts. Sales teams must shift from traditional sales structures to a new frontier of creative solutions.
We work with media companies to:
- Analyze the skillset of sales team members
- Evaluate current team size and structure compared to market needs
- Create a culture focused on accountability
- Encourage lead generation from strategic networking and relationship building
- Going wide and deep within accounts
- Promote discovery based selling and consultative sales conversations
- Leverage client relationships to create future opportunities from existing business
- Support sales leadership through training and consulting to navigate shifting markets