Social selling and LinkedIn go hand-in-hand. Working in sales, you probably have an arsenal of LinkedIn tools under your belt that help you in your professional life.
LinkedIn is pretty peculiar in terms of social media platforms. It’s safe to say that Instagram, Snapchat, Facebook, and YouTube are very “aspirational” platforms. LinkedIn is more meticulous. We actually have to think about the people that will see what we are posting and how we are acting on LinkedIn.
So how do we get noticed on social media without posting an over-filtered picture of a city sunset or a snarky tweet about pop culture?
LinkedIn Tools for Getting Noticed Professionally
The Humble Brag
We’ve all heard this before. Jokes aside, it’s a skill worth having. It should be noted that there is a very fine line between a humble brag and obvious bragging. Crossing this line will get you noticed in a negative light and not a positive one.
The humble brag applies to the newsfeed portion of your LinkedIn tools. When it comes to your actual profile page where your experience and skills live, don’t be shy to put all of your accomplishments and recommendations.
Here’s a hypothetical situation that someone may want to post on LinkedIn. You’ve been working on a conference for 6 months and the day is finally here! You snapped a picture of a filled auditorium with the keynote speaker that you booked on the stage! They’re the CEO of the country’s most innovative company and you’re so excited that all of your hard work is finally coming together.
“Today is the big day and I couldn’t be more proud of what the team at CFS has managed to put together!
Thank you to everyone involved (maybe tag them in your post) and thank you to @[huge innovative company] for lending us @CEO for the morning.
Stay tuned to our social pages and blog for updates on today’s conference and how you can get involved and join us for next year’s event!”
Be Your Network’s Biggest Fan
This is such a simple way to get noticed on LinkedIn. Imagine you just posted your wonderfully crafted humble brag about your amazing conference. People start liking and commenting on your post showing their support for your accomplishment. You’re reminded of colleagues you lost touch with or, frankly, forgot about. Maybe old prospects that went radio silent.
You’re also more likely to like and comment on these peoples’ posts because they showed you the support. It turns into this unspoken support system within your LinkedIn network.
Getting noticed on LinkedIn means you’re providing value to your network. Set yourself up as a thought leader by sharing thought-provoking articles and videos on LinkedIn.
This could be anything from news articles to editorials to SNL videos that relate to the industry you work in. Just make sure the content you’re sharing is relevant to the people that you’re working with or looking to do business with.
You’re not going to be posting the humble brag talked about earlier every day. Then you’re just plain bragging! In between posts about your own accomplishments, share your desired content with your network.
At the end of the day, LinkedIn is all about providing value and being valuable to your network. Get involved with the people you’ve connected with. You must have done it for a reason!
Use these LinkedIn tools and develop them into your own specific LinkedIn methodology that works for you.
Have any other LinkedIn tools that will help you get noticed professionally? Let us know in the comments!