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All November, we've been writing and talking about targeting both on the blog and in the podcast. So in this “CFS Talks Sales” roundtable, we share some best practices for sales targeting.
In this episode of Let's Talk Sales, you'll hear from Rebecca Twomey, Natalija Novakovic, and me, Elizabeth Frederick.
I recently published an eBook called The Ultimate Guide to Sales Targeting: How to Attract and Pursue the RIGHT Leads for Your Business. In case you missed it, you can read it here.
In the podcast, we talked about how sales targeting drives activity. We shared stories about sales targeting and discussed some of the challenges leaders face as they target prospects. We also shared best practices and actionable advice for both experienced and new salespeople.
Advice for Sales Targeting
- Natalija recommended keeping an open mind and keeping an eye out for patterns. Listen to feedback from prospects and reassess your targets as things change.
- Rebecca reminded us to document everything! By following a process consistently, you'll be able to figure out the areas for improvement.
- And I recommended that you automate lead qualification and disqualification wherever possible.
Resources for Sales Targeting
We also referenced a few of our free resources in the podcast. You can find them here:
1. Webinar – Change the Way Your Team Sells with the Client Evolution Model
Are you a sales manager looking for ways to help your sales team succeed? (Well, of course you are!)
So, let’s get to it then. Let’s help your sales team to succeed at selling and building relationships.
During the webinar, Charles and Rebecca will share the Client Evolution Model with you. It’s an impactful tool that will help your sales and marketing teams understand where to focus energy, and what to do during each step of the prospect/client relationship process.
Click here or on the image below to watch this webinar today!
2. eBook – How to Sell Anything to Anyone: A Problem-Solving Guide for Sales Managers, Sales Leaders, and Salespeople
There’s no doubt about it: selling is challenging.
And as a sales manager, sales leader, or salesperson, you’ve likely encountered challenge after challenge.
The good news? Learning how to sell anything to anyone is entirely within your grasp. In fact, it’s a lot easier than you might believe!
Click here or on the image below to download this eBook and start improving your selling tactics.
3. eBook – Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential
Sales and marketing alignment is critical to success. That’s right: critical!
In this eBook, you’ll discover 3 critical areas where collaboration is absolutely essential to the success and growth of your company.
Download this eBook today to find out what they are!
4. Offering – Behavioral Assessments
Success in life, work, and relationships stems from understanding and having a sense of self – of deeply comprehending who you are, what you do, and how you do it.
The research-based, validated TTI Success Insights assessment we use measures behaviors in five behavioral dimensions using the DISC theory, first developed by William Moulton Marston.
You’ll discover incredible insights that will help you and your team grow. Learn more by clicking here or on the image below.
5. Offering – Collavia®
Do you want a self-directed way to make a Sales Playbook work for you and your team? Look no further than Collavia!
Click here or on the image below to learn more.
6. eBook – Keeping Your Sales Playbook Moving: 5 Strategies to Support Growing Sales Results
If you’ve gone through the effort of creating a Sales Playbook for your organization, it can be tempting to sit back and enjoy the fruits of your labor.
But like everything in business, you need to make sure to constantly update your Sales Playbook or it will quickly lose value.
Click here to learn how to keep your Sales Playbook moving.
7. Podcast – Let’s Talk Sales! CFS Roundtables
Lastly, if you enjoyed this discussion, check out our previous “CFS Talks Sales” roundtable discussions. We’ve shared best practices in a number of areas!
Check out the following episodes:
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