Looking to improve hiring with storytelling? You're in the right place!
Times have certainly changed when it comes to office culture. The days of wearing suits and ties to work and allocating smoke rooms and cigarette breaks have transformed into wellness rooms, casual business dress and summer Friday’s.
For any sales leader, it is our job to attract and retain the best talent. As the first “face” of the company, it is imperative to make a lasting impression. This way, talent does not go looking for other opportunities.
The truth is, times have changed and millennials are not looking for the same things as baby boomers. The business world must modify recruitment strategies to focus on personalizing company stories to attract top talent.
3 Ways to Improve Hiring with Storytelling
1. Social Media
Your company’s social media presence can make them or break them.
Today’s job seekers are more teach savvy than ever before. It is imperative that a company social media displays the company, brand, especially focusing on team culture. Candidates want to see positive employee reviews and engaging photos so they can get a feel for the workplace and get a better idea of company advancement.
2. WOW Factor
These days everyone wants to be known as the “cool” place to work.
Companies like Google, Amazon, Jet and Twitter have spent millions of “brand” dollars on fancy break rooms filled with foosball tables, and snacks galore to attract top talent. Not to fear if your budget does not call for this, you just need one item to make you stand out from your competitors.
First impressions count big time. A modern reception area with top of the line technology speaks volumes. It is also a good idea to display your company’s mission statement the details your goals and values.
3. Perks & Additional Benefits
In the past, salary and opportunities for advancement were all it took to woo job seekers.
Today, candidates want a variety of benefits. These include flexible work hours, family-friendly benefits, convenient office location, professional training, snacks/modern break room, and opportunities to give back to the local community amongst others. It is vital to explain your company’s offerings at your first meeting with new candidates.
Don't forget our first point! Keeping your social media up to date with photos of your #Pizza Friday’s and #Service Days will gain you visibility and obtain the wow factor which will enable you to attract and retain top talent.
So, what do you think? Hiring trends are continuously changing to attract and retain top talent you need to stand out from your competitors and first impressions are lasting impressions.
Have any other tips to improve hiring with storytelling? Let us know in the comments!