There are a few reasons why you may want to use email marketing in your marketing campaign, but one of the most important reasons is that of customer loyalty.
Email experts at Email Excellence have found that customers are found to stay buying with companies who contact them at just the right time via email.
Here are five email marketing techniques you can use to improve customer loyalty, and keep them coming back.
Improve Your Customer Loyalty with These 5 Email Marketing Techniques
Every customer loves the idea of being privy to deals that no one else has access to. That's a strong motivator to buy with you. If you can set up regular deals that only your email subscribers have access to, it's a great way to keep them shopping with you.
To send out timed exclusives and offers, an automated email service can help. You can set up the emails to go out at certain times, especially peak times when your customers are likely to be checking them. It also allows you to set up campaigns well in advance, so they're ready to go when the right date comes.
There will be certain customers you have that spend a significant amount of money with you every year. Are you showing them any special status for being such good customers? If not, you should be now!
You can give it any name you like, as long as it confers a VIP status to these customers. You can give them special offers, first chance at exclusive products, and so on.
This translates into your email marketing too. Once your customer reaches VIP status, you can send out an email that welcomes them to the VIP section of your clientele. Additionally, you can use email to alert them when they have access to special offers that others don't.
You'll have customers that have vouchers and discount codes with you, but haven't redeemed them yet. This often happens when these emails are buried in the recipients' inbox, or they've mislaid the voucher. When this happens, you can gently remind them that they have discounts to use by sending an email. This will bring it back to their attention, and should inspire them to use their benefits while they're still in date.
If you do this, it's a good idea to track your emails to see who's opening them, and who's using their vouchers.
Thank You Notes
It's amazing how far a thank you note can go!
Sending a thank you email after a customer has purchased from you can mean a lot to them, and keep them coming back to buy again. You can even go that one step further, and send the note from the director or CEO of the company, if appropriate. Of course, you can thank the customer with a concrete benefit, such as a discount off a future purchase.
If you choose to do this, it's a good idea to proofread your emails properly before sending. After all, you don't want to undermine your thank you with incorrect spelling.
Create a ‘Moment of Delight'
A ‘moment of delight' is something extra you can do as a business to brighten a customer's day.
For example, sending a happy birthday email on their birthday is not only easy to set up, but will also mean a lot to them.
These 5 strategies are all proven to help you improve customer loyalty, and have them coming back for more. Start using them in your email strategies to improve loyalty, especially with the festive season coming up.
Want more on how to drive great customer service in sales? Check out the free CFS eBook: Why Customer Service Matters in Sales. Click here or on the image below to grab a copy!
About the Author
Gloria Kopp is a sales manager and a business writer at Australian Help. She regularly shares professional tips and guides in her posts at Template Monster and Paper Fellows blog. Gloria is also an author of Studydemic blog, where she writes her online reviews for students and educators.