Consulting & Training
Sales & Marketing Alignment
To be successful in today’s business climate, marketing and sales must function as one cohesive unit. Leads are generated by marketing and passed on to sales. If both teams aren’t on the same page, marketing will bring in the wrong leads and sales will sell to the wrong people.
We work with clients to align their company’s sales and marketing activities and messaging as well as promote effective communication and collaboration.
We also work with clients to align their marketing strategies to the inbound methodology. This happens through strategic consulting meetings, an analysis of current and past marketing efforts, review of systems and platforms, planning and KPI suggestions, buyer persona creation, and a content writing workshop.
What We Do:
- Define the functions of marketing and sales so your teams can focus on activities that drive growth. Each role within sales and marketing should work cohesively with the overall growth strategy of your company.
- Establish a buyer-focused marketing strategy that will generate inbound leads for your company. The most successful marketers and sales professionals focus on providing value to the buyer. When this occurs, sales occur more naturally. We collaborate with clients to help them create an inbound strategy that focuses on search engine optimization (SEO), content creation, and meaningful relationships.
- Encourage collaboration and idea generation by including key marketing roles in relevant sales training events. Teamwork is further promoted by incorporating proprietary tools used and built by both teams into these trainings. Discovery and learning create ownership in a method or idea, and working together in trainings allows sales and marketing to share a common language.
- Track and analyze KPIs chosen by management in the beginning of the program. We work with clients to ensure that KPIs tell the right stories and can provide the right insights. If KPIs are indicating that something isn’t working, we consult with the client to discover new strategies and pivot to achieve success.
Want to achieve Sales and Marketing Alignment?Learn More
- 1 EP Minerals
- 2 Web MD, Trusted Media Brands
- 3 Outcome Health
“Criteria for Success gave my regional directors and I the tools to effectively hire and develop our salespeople. With CFS, we implemented a formula for success that consistently improved performance and morale in both sales and marketing.”
“I had the very fortunate experience to work with Criteria for Success on a long-term project to turn around our sales organization at WebMD. And based on that success, I hired them to train my new teams at Trusted Media Brands Inc. I would recommend Criteria for Success, and the sales philosophies and techniques that they have perfected, to any consultative sales organization.”
“I have now hired and worked with CFS on engagements at my last three companies. I’m clearly a fan and have seen the power of their programs. At Outcome Health, we initially engaged CFS for a sales acceleration program, but their support extended well beyond the sales team including hosting a cross-functional leadership training and moderating an executive offsite. CFS’s mixed philosophy and mechanics inspires even the most seasoned sellers with new insights and tools.”