Sales & Marketing Alignment

3 Critical Areas Where Collaboration is Essential

Sales and marketing alignment is critical to success.

Your sales and marketing teams have different skills, mindsets, tasks, and even goals. And believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both.

In this eBook, you'll discover 3 critical areas where collaboration is absolutely essential to the success and growth of your company.

It details:

  • Buyer personas, or, understanding your buyers (with a buyer persona template included).
  • Client relationships, or understanding how to develop relationships with your buyers.
  • Sharing processes and best practices using your Sales PlayBook or PlayBook app.