Why Self-Awareness is Important in Sales

March 19, 2019
Why Self-Awareness is Important in Sales

Let me start this blog off by keeping it simple: self-awareness is always important. Whether it is in sales, at school, on the highway, or in the grocery store, self-awareness matters.

Let’s start with the more basic examples of lack of self-awareness. To make it easier, I’ll give the classic examples of cliched coworkers with poor self-awareness:

1. The chatter box:

This person doesn’t know when it’s time to hunker down and get to work. You see them coming from around your cubicle and quickly bury yourself in a task so they don’t start chatting. It’s not that they aren’t nice and even funny! It’s just a two-minute conversation with them turns into 20 minutes of diatribe very easily.

2. The hygiene king/queen:

You’ll find this person flossing their teeth at their desk. While you appreciate their propensity for personal hygiene, you wish they’d save it for home. This person will clip their nails on a sales call or leave a 20-foot trail of perfume everywhere they go.

3. The pen-clicker:

The pen-clicker is the noise machine of the office. They’re in charge of making all of the ambient background noises of any cliched office. This includes but is not limited to: pen clicking, finger tapping, extreme typing, and coffee slurping.

You probably get it by now: if people are acting like the clichés above to any degree, they’re bringing those habits to sales meetings.

Why Self-Awareness is Important in Sales

Self-awareness is important in sales for so many reasons. First of all, you never want to make your prospect uncomfortable. And in order to avoid that, you must be aware of your own actions and behaviors and how they may impact others.

Selling is a game of personalities. You have to make yours work with the people you are communicating with. This doesn’t mean you have to morph into a different person on every sales call, you just need to amplify certain aspects for different people.

If you want to learn more about yourself, we recommend DISC behavioral assessments. They’re a great way to learn your own idiosyncrasies and tendencies.

Success Insights Snapshot Behavioral Assessments by Criteria for Success

At the end of the day, self-awareness is vital. Without it, you’ll be the chatter box or the pen-clicker.

Do you have any stories of why self-awareness is important in sales? Let us know in the comments!

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