What’s the Best Sales Training? Sales Training You’re Open To!

September 27, 2016
What’s the Best Sales Training? Sales Training You’re Open To!

Most salespeople dread sales training—even when the best sales training programs are right in front of them.

However, I was never that person. I always looked forward to stepping out of my daily routine to have another person, outside of my company, re-invigorate and inspire me to be a better version of myself.

As a sales training company, one of our biggest challenges is captivating the Type A personality. Type As tend to be thinking constantly. Whether they’re thinking about their next phone call or email to a prospect—they’re the ones you’ll catch checking their phones under the table.

With that said, this post is certainly for Type A personalities, seasoned salespeople, and sales managers struggling with focus during sales training initiatives.

The best sales training works when you’re open.

That’s right! If you’re open to learning, the possibilities are endless—really!

“A mind is like a parachute. It doesn't work if it is not open.”
― Frank Zappa

So, to start, do me a favor: be open to discovering something new when you go into your next sales training.

The best sales training does not reinvent the wheel.

One training that resonated with me a few years ago was when the trainer stood in the front of the room and said, “I’m not asking you to change your ways. Just be open to trying at least one of my suggestions to see how it feels.”

Believe it or not, this sales trainer has changed my entire sales approach—minor things have made a major difference in the way I sell.

Everything from the language I choose when composing an email or leaving a voicemail to the best way to get an email response. (For email best practices, check out my last blog: Sales Email Best Practices: 9 Do’s & Don’ts to Crush the Email Game.)

Have an open mind… even if you think you should be working on that proposal that’s due tomorrow.

The truth of the matter is that if you take the time to put your phone away for a few hours and listen to your trainer, and your colleagues, it’s nearly impossible not to walk away with at least one valuable tip—unless of course your colleagues are boring and your trainer sucks! But of course, you’ll never discover whether what’s in front of you is the best sales training or not if you’re not engaged.

So… that proposal, that email response, that phone call you need to return… it will all be ready and waiting for you to attack once you’re out of your sales training. Hopefully the best sales training you’ve ever had at that!

But, do yourself a favor and put your out of office on. Let everyone know you are taking time out of your day to be better for them! Your clients!

This way, you’ve set expectations with your clients and you can almost guarantee that when you have your next communication with them, it will be from a smarter point of view and very likely with a different, more effective approach.

When it comes to getting the best sales training results, it’s ultimately up to you.

So, what do you say? Are you ready to get involved and engaged in your next sales training event? Please, try it on—and let me know how it works for you!

Choosing the Right Sales Training Partner


  • Ajoy Joseph - Reply

    Amazing article Lindsay. The best sales training tries to retain knowledge, i.e. new knowledge is quickly lost without consistent reinforcement; however, a perfect sales training can diminish the likelihood that all will be forgotten by using bite-size activities that help salespeople recall critical information quickly and consistently.

    • Lindsay Wolff - Reply

      Thanks for your comments Ajoy. I’m so glad you are in alignment with this post. Adoption is so critical, especially for us sales people that are wary of any type of change!

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