Uniting your sales and marketing teams with Austin LaRoche

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Austin LaRoche is an experienced Chief Executive Officer at ATAK Interactive.

He's built his career over years, becoming CEO in 2020!

With his Masters in New Media Studies, he helps B2B sales leaders.

Based in Los Angeles California, he coaches sales leaders and agencies!

We hope you enjoy his story!

Discussion with Austin LaRoche:

In this episode, we discuss:

• The importance of tying marketing needs to sales
• Identifying your marketing functions
• Effects of being authentic
• Finding and solving sales problems
• Pushing your points while taking feedback
• Showing customers how you can solve their problem
• Asking what sales needs to get the deal
• Matching the clients pace and needs

…And so much more!

Featured on this episode:

• Austin LaRoche on LinkedIn
• Elizabeth Frederick on LinkedIn
• Jean Oursler's Resource Recommendations:
  • This is Marketing – Seth Godin
  • Storybrand – Donald Miller
• CFS Resource Recommendations:
  • Sales & Marketing Alignment
• Subscribe to our blog!
• Follow us on Twitter! @CFSPlayBook

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