Storytelling in sales is an important skill to employ in your sales process.
Being able to tell a tailored story and impact your audience in a way that can separate you from your competitors is a key skill when it comes to closing sales.
Top 5 Business Storytelling Books
We put together a recommended reading list of our top 5 business storytelling books to help you become an effective storyteller in business and sales.
1. Made to Stick by Chip Heath and Dan Heath
Ever wonder why some ideas stick, while others don't?
Chip and Dan Heath tackle this question head-on in their New York Times bestselling book, Made to Stick.
The authors “reveal the anatomy of ideas that stick and explain ways to make ideas stickier”.
They introduce the reader to applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.
A 4.5/5 star read according to Amazon, this book is sure to transform the way that you deliver your next speech.
2. Resonate by Nancy Duarte
Are you having trouble resonating with your audience?
Nancy Duarte's Resonate will not only help you with that but will also help you lead your audience to purposeful action!
She argues that creating a presentation is a bit like making a documentary.
She also claims that we must “upend the usual paradigm by making the audience the hero and the presenter the mentor”.
A 4.5/5 star read according to Amazon, this book is sure to help you spice up your next presentation!
Are you in need of a practical roadmap that will help you craft more powerful, persuasive stories?
In this book, Rob Biesenbach details the “science” behind storytelling, offers a three-part structure for telling any story, and more!
An incredible 5/5 star read according to Amazon, this book “cuts through the hype” and offers everything you need to start improving your storytelling skills.
Crafting a memorable story isn't easy.
In her book, Let the Story Do the Work, Esther K. Choy details how you too can capture your audience's attention and deliver a great story.
An incredible 5/5 star read according to Amazon, this book is sure to help you craft a captivating presentation.
An incredibly important skill to attain in this day and age is the ability to sell your ideas, persuasively.
In his book, long-time public speaking coach Carmine Gallo “explores what makes a great presentation by examining the widely acclaimed TED Talks“.
You'll read some testimonies from the most talented speakers that have ever graced the TED stage, and learn about what made their speech persuasive.
A 4.5/5 star read according to Amazon, is a fascinating book that's suitable for (and will inspire) even the shyest of public speakers!
Driving Consultative Selling with Problem Solving & Storytelling
In this webinar, Criteria for Success, Inc., and Can-Do-Ideas discuss problem-solving and storytelling as a sales tool. You will discover how to maintain effective business development no matter what climate the world is in. You will also walk away with tools for consultative selling and storytelling that can be implemented immediately. Download Now