The Secret to Business Focus: 4 Strategies to Get More Done

January 19, 2017
The Secret to Business Focus: 4 Strategies to Get More Done

If your day to day involves endless emails, meetings, and projects, chances are you’re also looking for some better business focus strategies.

Trust me, I get it. When I hear that email inbox chime, the instantaneousness of it all gets me.

I should check that email. What if it’s important?

So, I give in. I check that email. And lo and behold… it’s spam. Now what? I have 17 windows open… what was I even doing before this?

The Secret to Business Focus

The secret to business focus is easy: just focus.

Now before you come over here and beat me up, hold on. I’m not trying to be a smartass.

What I'm saying is business focus requires exactly what we all already know. If we want to be effective, productive, and happy, we have to put in the work. We have to create a plan and stick to it. We have to stop making excuses, stop getting distracted, and stick to our plans.

How can this be accomplished? It might be easier than you think.

4 Strategies to Get More Done

If you want to get more done but have the same amount of time that you had yesterday, what will you change?

Here are some suggestions to help you get more done and have better business focus:

1. Work with an Accountability Partner/Get Yourself a Manager

You’d be shocked at how helpful having an accountability partner or manager is. I give both as suggestions because both are viable options that have similar results.

Here at CFS we have varying levels of accountability. My assistant, Arianna, is an excellent accountability partner and manager. She’s tasked to manage both Charles and I on various parts of our workload to make sure that things are getting done. She also checks our work to make sure we’re logging things into our CRM and Sales PlayBook properly.

Whether we refer to Arianna as a manager or accountability partner, the purpose is the same: enlist another person to help keep you on track.

2. Institute a Weekly Meeting and Have Daily Check-Ins

Want to really take your accountability to the next level? Put yourself out there during your weekly meeting.

Our company meets weekly to discuss varying parts of the business and give each department an opportunity to discuss progress and updates. The meeting format looks like this: Clients, Sales, Marketing, Operations.

Then, our teams meet again each morning for quick, short meetings that we refer to as the “daily huddle.” (Think TMZ morning meeting, but without the gossip and celebrity drama). Each department gives a quick run-down of what they’ll be working on that day. This allows each of us an opportunity to create accountability, as well as know what’s up in other departments.

For me personally, I love having the opportunity to share and stay on track. For example, there’s nothing better than announcing a project during the weekly meeting, then announcing its completion at the next weekly meeting or during one of our daily huddles.

3. Create Quarterly Goals or Priorities

Having goals and priorities gives us purpose. Zig Ziglar once said, “You need a plan to build a house. To build a life, it is even more important to have a plan or goal.”

In my experience working with sales teams, I’ve discovered that CEOs and managers tend to struggle the most in terms of goals. Oftentimes their goals are to manage other people, who are managing their own goals—which is complicated.

So, make this easy on yourself. If your goals, priorities, or expectations are already set for you on a monthly or quarterly basis, great! But if they’re not and your job is wide open, do yourself a favor and set some goals. Just be sure to make them clear, specific, and achievable in the timeline that allot.

4. Time Block

Now, my favorite part of business focus: time blocking! Those that know me on a personal level know that time blocking is my life. And because time blocking is so important to me, I know exactly what I’m capable of and what I’m not capable of.

For example, let’s say these were my quarterly goals: create a website, write 6 eBooks and 12 blog articles, attend 5 events, make 100 phone calls, and host 3 webinars. And for the sake of this discussion, let’s also say that these goals are in addition to my daily responsibilities. If I were to take each of these items and break them down into hourly work and block the time off in my calendar, I’d probably find that I couldn’t possibly complete each of my goals during the quarter.

But that’s ok! The activity itself has outlined to me how much time I have, where I’m spending that time. In a perfect world, the goals created for us or by us are achievable. Meaning, we can easily accomplish them with a little planning and time blocking.

If all your ducks are in a row, time blocking might just be the one thing that takes you from stressed to productive. So, try it for yourself! I actually wrote an eBook on Time Management that includes directions for time blocking as well as a template.

Business Focus Success

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” – Bill Copeland

Don’t spend your life running up and down the field! Set yourself up for success by working with an accountability partner, really applying yourself during your weekly and daily meetings, focusing on your goals, and time blocking each day.

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  • Barry Hall - Reply

    Great post Rebecca, many thanks for sharing it with us and keep up the great work – Barry.

    • Rebecca Smith - Reply

      Thank you, Barry!

  • Shawn - Reply

    Excellent article!

  • Angela King - Reply

    Great advice here. Thank you!

  • Laura Sauer - Reply

    Well said, Rebecca! It’s important, especially for salespeople, to frequently take a step back, to be successful moving deals forward…

    • Rebecca Smith - Reply

      Thank you for your comment, Laura! And yes! We can all benefit from taking a step back every now and again 🙂

      Have a great day!


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