The Power of Reframing with Catherine Brown
April 18, 2022
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Happy Monday, Let's Talk Sales listeners! This week's guest is Catherine Brown!
Catherine is the inventor and chief trainer of ExtraBold Sales. She's a prolific author, speaker, trainer and founder of a number of organizations including Founder's Compass, B2B Sales Magic, as well as her speaking business How Good Humans Sell™.
Catherine is the author of How Good Humans Sell and host of the podcast “Conversations with Good Humans.”
She also volunteers as a mentor and trainer in her local community of Houston. We hope you enjoy this conversation!
Discussion with Catherine Brown
In this episode, we cover:
- Connecting with clients
- Lead generation by “being a good human”
- Building and developing trust in sales relationships
- Removing head trash from the equation
- The concept of “ask, don't assume”
- Discovering social science patterns in sales dynamics
…And more!
Featured on this episode:
- Catherine Brown on LinkedIn
- Elizabeth Frederick on LinkedIn
- Catherine's Recommendations:
- The Miracle Morning by Hal Elrod
- Catherine's training and coaching website: EXTRABOLD
- Catherine's book: How Good Humans Sell
- Catherine's podcast: “Conversations with Good Humans”
- CFS Resource Recommendations:
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
How to Sell Anything to Anyone
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