The Buyer’s Journey & Lead Generation with Mike Farrell

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Happy Monday, Let's Talk Sales listeners! This week's guest is Mike Farrell.

Mike is the CEO of Green Leads, LLC, a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, Mike also works as a fractional C-level consultant. He is based in Boston, Massachusetts. 

Do you have questions, comments, or guest suggestions? Email us at podcast@criteriaforsuccess.com! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

Discussion with Mike Farrell

In this episode, we talk about:

• The importance of content marketing
• The need for a sales and marketing partnership on a buyer's journey
• Intent leads and signals of movement
• Making use of customer data and data platforms
• Developing and training salespeople

…And more!

Featured on this episode:

• Mike Farrell on LinkedIn
  • Email Mike at mike.farrell@greenleads.com!
• Elizabeth Frederick on LinkedIn
• Mark's Resource Recommendations:
  • • B2B Demand Gen Report
    • AAISP Community
    • Jamie Shanks on Social Selling
    • Develop a learning culture!
• CFS Resource Recommendations:
  • Check out our eBook on The Ultimate Guide to Sales Targeting!
• Subscribe to our blog!
• Follow us on Twitter! @CFSPlayBook

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