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Happy Monday, Let's Talk Sales listeners! This week's guest is Mike Farrell.
Mike is the CEO of Green Leads, LLC, a global provider of sales and marketing lead generation services. With extensive experience sales leadership roles, Mike also works as a fractional C-level consultant. He is based in Boston, Massachusetts.
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Discussion with Mike Farrell
In this episode, we talk about:
- The importance of content marketing
- The need for a sales and marketing partnership on a buyer's journey
- Intent leads and signals of movement
- Making use of customer data and data platforms
- Developing and training salespeople
Featured on this episode:
- Mike Farrell on LinkedIn
- Email Mike at firstname.lastname@example.org!
- Elizabeth Frederick on LinkedIn
- Mark's Resource Recommendations:
- CFS Resource Recommendations:
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
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