Selling Creative with Jay Sylvester

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Happy Monday, Let's Talk Sales listeners! This week's guest is Jay Sylvester!

Jay is an Executive Vice President and Creative Director at Saatchi & Saatchi Wellness, a health and wellness agency that moves consumers and healthcare professionals to seek greater well-being and help build strong brands. 

Over the course of his career, he’s led creative teams at various agencies and won a number of awards for his campaigns. He's also an artist! Check out his great work here.

Jay is based here in New York City. I hope you enjoy our conversation!

Discussion with Jay Sylvester

In this episode, we talk about:

• Maintaining creativity and enthusiasm around creativity in corporate spaces
• The challenges and joys of selling creative or intangible work
• Showing vulnerability as a leader
• Believing in yourself and your work
• The value of weekly check-ins or get-togethers unrelated to work
• The importance of alignment for all team members

…And more!

Featured on this episode:

• Jay Sylvester on LinkedIn
• Elizabeth Frederick on LinkedIn
• Jay's Resource Recommendations:
  • Messy by Tim Harford
  • Ezra Klein Show
  • Jay's Art:
    • Website
    • Instagram
• CFS Resource Recommendations:
  • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
• Subscribe to our blog!
• Follow us on Twitter! @CFSPlayBook

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