Selling Creative with Jay Sylvester
August 9, 2021

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Happy Monday, Let's Talk Sales listeners! This week's guest is Jay Sylvester!
Jay is an Executive Vice President and Creative Director at Saatchi & Saatchi Wellness, a health and wellness agency that moves consumers and healthcare professionals to seek greater well-being and help build strong brands.
Over the course of his career, he’s led creative teams at various agencies and won a number of awards for his campaigns. He's also an artist! Check out his great work here.
Jay is based here in New York City. I hope you enjoy our conversation!
Discussion with Jay Sylvester
In this episode, we talk about:
- Maintaining creativity and enthusiasm around creativity in corporate spaces
- The challenges and joys of selling creative or intangible work
- Showing vulnerability as a leader
- Believing in yourself and your work
- The value of weekly check-ins or get-togethers unrelated to work
- The importance of alignment for all team members
…And more!
Featured on this episode:
- Jay Sylvester on LinkedIn
- Elizabeth Frederick on LinkedIn
- Jay's Resource Recommendations:
- CFS Resource Recommendations:
- Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
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