Targeting & Lead Scoring

Focus your sales team on only the best prospects.

Are your salespeople struggling to close deals? Do they complain about the quality of leads?

Following poorly qualified leads is a waste of a salesperson’s time and decreases their contribution to your company’s growth. Help your salespeople prospect more effectively by setting targets and scoring your leads.

After downloading this workbook, you'll be able to:

  • Target ideal prospects – It's much easier to find great prospects if you know what to look for. We help you define your ideal customer profile and use it to focus prospecting.
  • Score leads – Your sales team needs a system for prioritizing lead follow-up. Scoring leads based on ideal client criteria helps them know who to follow up with first.
  • Increase sales team efficiency – Setting targets allows salespeople to prepare in advance to get the most out of their prospecting activity.