Social Selling

Why Social Media Matters, How to Strategize & What to Include in Your Sales PlayBook

Are you wondering how to leverage social media for selling?

As sales professionals, social media presents a unique opportunity to engage with prospects and customers.

So, how do we harness the “selling” in social? What social platforms should we use? How do we use said platforms and with whom do we connect? What content do we share?

In this guide, we dive into social selling to determine how to harness the power of social networking for sales managers and salespeople.

After reading this guide, you’ll be able to:

  • Understand why social media exposure is important
  • Know what content to post to engage with prospective & current clients
  • Get your buyers and customers excited about your company
  • Utilize LinkedIn as a tool for prospecting & lead generation
  • Develop a social selling strategy for your Sales PlayBook