Prospecting Shortcut: 6 Email Templates to Connect You to the RIGHT People

November 29, 2016

If you’re looking for sales templates to use while prospecting, we’ve got a few shiny new email templates for you!

A few weeks back I shared some email templates to use while prospecting for cold leads. (I hope they helped!). We also put out an eBook version with ALL of our email templates (if you’re looking to grab them all at once, check ‘em out at the end of this article).

But today, I’ve got six sales templates that will help you get connected to not just any lead, but the RIGHT lead.

Sales Email Templates: Prospecting for Warm Leads

If you read our Email Templates eBook or the article a few weeks back, you’re probably already familiar with our philosophy on prospecting outreach.

Here’s a quick refresher:

In our eBook on Generating Sales Leads Using LinkedIn, I addressed the idea of quality over quantity when prospecting—specifically using LinkedIn as a tool to discover new relationships and opportunities.

Our philosophy on this is based on years of prospecting experience. We’ve tried it all! From cold call emails, InMail messages, and in person visits, to warm introductions to potential prospects, outreach to past clients, and networking—we’ve not only observed what works and what doesn’t, we’ve lived it.

And here’s what we’ve discovered: cold call emails are a time sink unless you have a strategy.

But here’s what I’d like to highlight. Even with a strategy, you’re still not guaranteed to move deals forward with a cold call email approach. Your best bet at sales success when prospecting?

Always, always, always shoot for a warm introduction first.

Get Connected to the RIGHT People With These Sales Email Templates

So! The sales templates below follow a specific strategy.

These email templates were designed by our team here at CFS when reaching out for an introduction to a prospect through a known connection.

A known connection could be a friend, a colleague, a former client, a networking buddy.

Essentially a known connection is someone you would feel comfortable asking to introduce you to a prospect.

There are also a few logistics worth mentioning here. People are busy. People get tons of emails and requests each and every day. With this in mind, we developed a series of “nudge” emails to remind our buddies that we made a request.

Depending on the level and type of relationship, you might not send a nudge email. Instead, you might opt to make the request, then let it go.

What you choose to do once you make a request is up to you. If we know someone very well, we will send a request for an introduction and up to two nudge emails. If we know someone, but aren’t very close personally or professionally, we will send the introduction request and potentially one nudge email. Then we back off.

We’re the ones asking for something here, so it’s important not to be a pain.

Request for an introduction to a strong known connection (version 1)