Mentoring Strategies for Sales Leaders & Managers

December 11, 2018
Mentoring Strategies for Sales Leaders & Managers

Are you a sales leader looking for some mentoring strategies for your team? That’s great!

Sales doesn’t need to be dog-eat-dog. Believe it or not, the best sales teams are the ones that collaborate and work together. The best sales teams share best practices, give advice, and mentor one another!

With that said, it all starts with you, the sales leader. Whether you want your team to mentor one another causally, or you want to build out an extensive mentoring program, you’re off to a good start.

In fact, quota attainment for companies with informal mentoring is 85%. And for companies with a formal mentoring process, quota attainment is 91% (source)!

This is why it’s so important to have clear mentoring strategies in line. Let’s get started!

Mentoring Strategies for Sales Leaders

1. Mentor Mentors

You heard that right! You are one person and have a busy schedule of your own. One great way to maximize mentorship on your sales team is to mentor more advanced or senior sales reps so that they can mentor others.

Not only will they be better because of your own mentoring, but they will learn from their mentees as well. The process of mentoring teaches you a lot about your own skills and behaviors. It also may remind senior sales reps about techniques they don’t focus on anymore and more.

2. Develop a plan

You wouldn’t want your shiny, new mentoring program to fall through the cracks! That’s why it’s super important that you develop a robust plan.

I recommend scheduling out reoccurring meetings your calendar and your mentee’s calendars. This way, you’re not fighting for time on each other’s schedules. This will also make the mentoring meetings become routine and a habit.

3. Change it up

Mentoring can get stale, especially if it’s forced and not really working for either part involved. With that said, consider scheduling mentors on a rotation. This way, mentors and mentees can learn from as many people as possible.

4. Use it to enhance formal training

Mentoring is a great tool, but it should never substitute formal training. With that said, you can use mentoring to enhance your formal trainings.

Here at CFS, we actually promote an accountability program in our trainings. This way, mentors/coaches have concrete responsibilities and plans when it comes to helping other people on the sales team learn and grow.

5. Get involved

While you may be busy and have established mentors for your program, it’s important you get involved. This is one of the most important mentoring strategies for sales leaders.


Because your sales reps look up to you and follow your actions. If you are invested in them and the mentoring program, the program will have a lot more meaning.

You will also establish yourself as a great leader.

So, what do you think? Do these mentoring strategies have you ready to create a program for your sales team?

Let us know if you have any other mentoring strategies or ideas in the comments!

Complimentary eBook: The Difference Between Advisors, Coaches, & Mentors: And How They Can Help You Skyrocket Your Business

1 Comment

  • Suraj Rai - Reply

    Amazing strategies. This blog is very beneficial for sales professionals & truly said the best sales teams are the ones that collaborate and work together. Thanks for sharing this great blog.

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