Marketing For Good with Jeff Risley

August 1, 2022
Marketing For Good with Jeff Risley

Happy Monday, Let's Talk Sales listeners! We are back from our summer break with another fantastic guest. This week's episode features Jeff Risley!

Jeff is the Chief Growth Officer for Saxum, a marketing agency delivering strategic campaigns and digital solutions for a changing world. 

Jeff is based in Littleton, Colorado. We hope you enjoy this episode!

Discussion with Jeff Risley:

In this episode, we cover:

  • The ins and outs of revenue marketing
  • The need for integrated marketing technologies
  • The future of marketing (macro and micro-trends)
  • “Marketing MAD-ness Syndrome”
    • Marketing
    • Audience
    • Data
  • The importance of having purpose in business
  • The meaning behind “obsessed for good”

…And more!

Featured on this episode:

The Ultimate Guide to Sales Targeting
Sales targeting is crucial. But if you’re focusing on the wrong area, you won’t get the results you need.
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