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Let’s Talk Sales! Using Storytelling to Solve Problems – Episode 159

June 10, 2019
Let’s Talk Sales! Using Storytelling to Solve Problems – Episode 159

Last month's theme was storytelling. This month, although our focus has shifted to problem-solving, the following resource addresses both themes in a way that'll encourage you to implement one to strengthen the other.

If you want to learn more about how you can become a better problem-solver by implementing stories in your sales process, you won't want to miss this episode! If you already caught the episode and you're here for the resources mentioned, keep reading!

In this episode of Let's Talk Sales, I interview Arianna, our Marketing and Innovation Manager, and Elizabeth, our Operations Officer and Senior Advisor, about their new eBook, The Ultimate Guide to Storytelling.

Click here or on the image below to download a copy.

The Ultimate Guide to Storytelling in Sales

Using Storytelling to Solve Problems episode:

During the podcast, Arianna, Elizabeth and I discuss the following:

  1. Why storytelling is a game-changing tool in sales
  2. The structure of a winning sales story
  3. How to implement storytelling in your sales process
  4. Other resources on storytelling and problem solving

Resources from the Using Storytelling to Solve Problems episode:

We recommended quite a few resources during the podcast, and you can find them here:

1. Offering – Solve Your Prospects Problems with the Problem/Opportunity Matrix

A great story starts with problem or a challenge that gets resolved at the end.

But, to offer a solutions you first need to uncover the problem!

Click here or on the image below to uncover your prospects' problems with CFS.

CTA: Problem Solving - Build a Problem Opportunity Matrix

2. Webinar – Storytelling: How & Why It Will Transform Your Team to Excellence

Are you a Sales Manager, Sales VP, Senior Leader, or Salesperson that's looking to transform your team to sales excellence? It's all about storytelling!

In this webinar, Jerome Deroy, CEO of Narativ, Inc. will take you through the principles of his company's listening and storytelling method, using examples from their experiences working with Fortune 500 companies, startups and foundations.

Click here or on the image below and watch this webinar today!

Sales Webinar: Storytelling: How & Why It Will Transform Your Team to Excellence

3. eBook – How to Sell Anything to Anyone: A Problem-Solving Guide

There’s no doubt about it: selling is challenging.

And as a sales manager, sales leader, or salesperson, you’ve likely encountered challenge after challenge.

The good news? Learning how to sell anything to anyone is entirely within your grasp. In fact, it’s a lot easier than you might believe!

Click here or on the image below to download this eBook today!

eBook: How to Sell Anything to Anyone - A Problem-Solving Guide for Sales Managers, Sales Leaders, & Salespeople

4. eBook – Troubleshoot Your Sales Problems

What do you do when your close rate is declining?

What about when revenue has flatlined – or worse, is dropping?

Sales performance problems have an immediate impact on the bottom line, but they’re often very difficult to diagnose. Do you have the wrong people, the wrong process, the wrong products, or is your problem caused by something else?

Not knowing the cause of your problem can be frustrating. Even more, you don’t want to invest time and money tackling one area when the real issue is elsewhere.

Click here or on the image below to download this eBook today!

Free Ebook: Troubleshoot Your Sales Problems

5. Offering – Collavia Sales PlayBook

Collavia is THE Digital Sales PlayBook platform to house your sales best practices, templates, and processes. Plus with the online sales training academy, it's the perfect place to onboard new hires and continue developing your current sales team. With Collavia, everyone is in the loop, and the team succeeds together.

Click here or on the image below to learn more about Collavia!

Collavia is THE digital Sales PlayBook platform

Previous Let's Talk Sales! Episodes on Storytelling in Sales

Interested in more tips on storytelling? Check out the following Let's Talk Sales episodes!

  1. Let's Talk Sales! Using Storytelling to Enhance Sales – Episode 155
  2. Let's Talk Sales! Storytelling with Elizabeth Frederick – Episode 151

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If you have any questions or suggestions for the podcast, please leave a comment below. And if you’d like to be a guest on the show, please contact us at podcast@criteriaforsuccess.com.

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