Let’s Talk Sales! Using Storytelling to Enhance Sales – Episode 155
May 27, 2019
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Our theme for May is Storytelling. We've been talking and writing all month about using storytelling to enhance sales.
If you want to learn more about the best practices for adding storytelling to your sales process, you won't want to miss this episode! If you already caught the episode and you're here for the resources mentioned, keep reading!
In this episode of Let's Talk Sales, Elizabeth and I share some content from our unique CFS training curriculum on how to craft good stories, get people to remember your stories, add storytelling to your sales process, and more.
Using Storytelling to Enhance Sales:
During the podcast, Elizabeth and I discuss the following:
- Where storytelling began and the science behind it
- The four things that happen to your brain when listening to a story
- Other resources that will help you with using storytelling in sales
- Tips on how you can apply what you've learned in your Sales PlayBook
Resources from the Improving Your Hiring Process episode:
We recommended quite a few resources during the podcast, and you can find them here:
1. Webinar – Storytelling: How & Why It Will Transform Your Team to Excellence
Are you a Sales Manager, Sales VP, Senior Leader, or Salesperson that's looking to transform your team to sales excellence? It's all about storytelling!
In this webinar, Jerome Deroy, CEO of Narativ, Inc. will take you through the principles of his company's listening and storytelling method, using examples from their experiences working with Fortune 500 companies, startups and foundations.
This groundbreaking method goes far beyond presentational skills, supporting sales people to demonstrate the value of their products through powerful, engaging stories, while forging lasting relationships with prospects and clients.
Click here or on the image below to download this workbook.
2. eBook – The Ultimate Sales PlayBook
Are you wondering how a Sales PlayBook will help your team grow sales? Curious what to include and how to manage it?
The Ultimate Guide to Creating & Managing a Sales PlayBook is your solution!
Click here or on the image below to take this assessment!
3. eBook – Sales Prospecting
There’s no doubt about it: selling is challenging.
And as a sales manager, sales leader, or salesperson, you’ve likely encountered challenge after challenge.
The good news? Learning how to sell anything to is entirely within your grasp. In fact, it’s a lot easier than you might believe!
Click here and download this eBook!
4. eBook – Keeping Your Sales PlayBook Moving
If you’ve gone to the effort of creating a Sales PlayBook for your organization, it can be tempting to sit back and enjoy the fruits of your labor.
But like everything in business, if you let your Sales PlayBook stop moving, it will quickly lose value. Content will get stale and become irrelevant or worse, inaccurate. Your sales process will change and the playbook won’t reflect that change.
In this eBook, you’ll find 5 strategies for keeping your Sales PlayBook moving as your sales results improve and your organization changes.
Click here or on the image below to download this eBook today!
5. Offering – Collavia Sales PlayBook
Collavia is THE Digital Sales PlayBook platform to house your sales best practices, templates, and processes. Plus with the online sales training academy, it's the perfect place to onboard new hires and continue developing your current sales team. With Collavia, everyone is in the loop, and the team succeeds together.
Click here or on the image below to learn more about Collavia!
Don't forget – we are giving away an Amazon gift card! Take our podcast survey to enter to win!
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If you have any questions or suggestions for the podcast, please leave a comment below. And if you’d like to be a guest on the show, please contact us at podcast@criteriaforsuccess.com.
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