Let’s Talk Sales! The Elements of a Winning Sales PlayBook – Episode 191

September 30, 2019
Let’s Talk Sales! The Elements of a Winning Sales PlayBook – Episode 191

Throughout the month of September, we've been writing and talking about Sales Playbooks and how they can help you improve your sales process!

If you want to learn more about the elements of a winning Sales PlayBook, you won't want to miss this episode! If you already caught the episode and you're here for the resources mentioned, keep on reading!

This episode of Let's Talk Sales! is part of our CFS Roundtable series. In it, I interview our Chief Operations Officer and Senior Advisor, Elizabeth Frederick, and Marketing and Innovation Manager, Arianna Miskel, about why it's so important for a company to store their tribal knowledge and how you can build an active, cross-functional Sales PlayBook of your own.

Want to spread the word? Click here or on the image below to Tweet this graphic on the importance of documenting tribal knowledge!

Tribal Knowledge - The Elements of a Winning Sales PlayBook

The Elements of a Winning Sales PlayBook episode:

During the podcast, Elizabeth, Arianna and I discuss the following:

  1. Why it's important for a company to store their tribal knowledge
  2. The problems a Sales PlayBook solves
  3. The core elements of a winning Sales PlayBook
  4. Actionable tips sales leaders should implement in their Sales PlayBook

Resources from The Elements of a Winning Sales PlayBook episode:

We recommended quite a few resources during the podcast, and you can find them here:

1. eBook – Sales & Marketing Alignment

Sales and marketing alignment is critical to success. That’s right: critical!

In this eBook, you'll discover 3 critical areas where collaboration is absolutely essential to the success and growth of your company.

Click here or on the image below to download it today!

Free eBook: Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential

2. eBook – Targeting eBook

One important thing to understand about targeting is that it drives both inbound and outbound lead generation.

Your targeting strategy will impact the activities and initiatives that drive leads to engage with you, as well as the way your team proactively reaches out to potential leads.

Curious to learn more? Click here or on the image below to read this eBook.

Complimentary eBook: The Ultimate Guide to Sales Targeting: How to Attract and Pursue the RIGHT Leads for Your Business

3. Offering – Let's Build a Problem/Opportunity Matrix

Want to learn how to solve your prospects' problems?

Click here or on the image below!

CTA: Problem Solving - Build a Problem Opportunity Matrix

4. eBook – Handling Objections: The Art of Powerful Responses

Having the ability to overcome objections with strategic responses is a powerful skill that sets top performers apart from the pack.

A solid response to a challenging objection can establish credibility and authority on behalf of your company, increasing your chance of a successful close.

Click here or on the image to learn more.

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5. eBook – Sales Management Checklist

Do you manage a sales team? Do you find yourself struggling?

This eBook was written to help solve the top 10 challenges and problems that sales managers and sales VPs experience.

Complimentary eBook - The Ultimate Guide to Sales Management: Solutions to the Top 10 Problems that Sales Managers Experience

6. Webinar – Organizational Collaboration

Collaboration – it's a word we use a lot. It sounds like a good idea, like something we should all be doing. But unfortunately, the truth is that we just don't leverage collaboration enough. We get stuck in the day-to-day, or in our silos, and peek out only when we “need something” from someone else.

Queue this webinar! We'd like to share some effective and impactful ways to create a collaborative culture in your organization.

Webinar - Organizational Collaboration: How to Leverage Your Teams to Grow Sales

7. eBook –  The Ultimate Guide To Storytelling in Sales

Storytelling is the art of communicating through examples and depictions. Even before human beings were able to read and write, storytelling was an integral part of communication.

In fact, storytelling makes up for 65% of our daily conversations! That's why the very best sales professionals use storytelling as a tool.

Click here or on the image below to download our Ultimate Guide To Storytelling in Sales.

The Ultimate Guide to Storytelling in Sales

8. eBook – Keeping Your Sales PlayBook Moving

If you’ve gone to the effort of creating a Sales PlayBook for your organization, it can be tempting to sit back and enjoy the fruits of your labor.

But like everything in business, if you let your Sales PlayBook stop moving, it will quickly lose value.

In this eBook, you’ll find 5 strategies to keep your Sales PlayBook moving!

Free eBook: Keeping Your Sales PlayBook Moving: 5 Strategies to Support Growing Sales Results

Other Resources on The Elements of a Winning Sales PlayBook

Interested in more tips on Sales PlayBooks? Check out the following resources!

  1. The Ultimate Guide to Building and Managing a Sales PlayBook
  2. 6 Essential Parts of a Winning Sales PlayBook
  3. Growing Your Sales PlayBook – Why & How to Prune
  4. Let's Talk Sales! Using Storytelling to Enhance Sales – Episode 155

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If you have any questions or suggestions for the podcast, please leave a comment below. If you’d like to be a guest on the show, please contact us at

Let's Talk Sales! The Art of Handling Objections - Episode 181

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