Let’s Talk Sales! Storytelling with Jerome Deroy – Episode 35
April 2, 2018
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The featured guest on episode 35 is Jerome Deroy. Jerome is the CEO of Narativ, a training organization focused on listening and storytelling.
Narativ’s primary service is training individuals and organizations in their Listening and Storytelling Method to excavate, craft, and present content that engages speakers and audiences in dialogic communication. Interactions that are not one-way. It's about creating lasting impressions and shared vision through the interwoven fibers of emotions and ideas. In addition, these stories generate actionable content that can be used for training, product development, internal discovery and strategic assessment.
Jerome and Narativ are all about the power of storytelling. The ability to share stories is necessary in sales. And Narativ helps salespeople, marketing reps, and many others to unlock the power that stories hold.
Interview with Jerome Deroy
On this “Sales Leaders Talk Sales” episode, Jerome shares insights on sales, communication, storytelling, active listening, and much more.
Jerome shares the importance of understanding your audience. And he provides many tips to help guide salespeople and leaders through conversations. For example, many people rush to a presentation before connecting to their audience. Jerome provides some advice and examples for handling situations like this.
And, he also answers questions about:
- His earliest memory in sales
- His journey through business development
- Whether or not we're all “salespeople”
- A hard lesson learned
- Resources that help in times of difficulty
- Areas where he struggles, as well as where he thrives
- Book suggestions
- A piece of wisdom
- A tactical sales tip that can be applied to your Sales PlayBook
Special Resources
Some themes and resources were mentioned on this episode. The first is the wonderful webinar that Jerome gave for CFS.
Webinar – Storytelling: How & Why It Will Transform Your Team to Excellence
This incredible webinar is all about weaving stories into the sales process. Click here or on the image below to watch this webinar on-demand.
Free eBook – How to Create [and Give] a Killer Sales Presentation
Jerome also highlights the importance of great presentations. We invite you to download a free copy of the CFS eBook: How to Create [and Give] a Killer Sales Presentation. Click here or on the image below to download.
Free eBook – Head Trash: How to Crush the #1 Problem for Salespeople & Sales Managers
Have you ever gotten off the phone or walked out of a sales call and said “I shouldn't have said that”? Or “I wish I would've said this.” Or “I could really kick myself right now!”? If you've ever been troubled by your own thoughts then you, my friend, have a case of head trash! And it's time to get rid of that ‘ole stuff. Click here or on the image below to download a copy of the Head Trash eBook.
*Pre-Order Narativ's Upcoming Book on Storytelling
Powered by Storytelling: Excavate, Craft, and Present Stories to Transform Business Communication is being released on April 27th, 2018! Written by Murray Nossel, Powered by Storytelling is all about harnessing the power of storytelling to improve business communications. Click here to pre-order your copy today through Amazon.
Storytelling on TED
Jerome mentioned two TED Talks on the webinar. Which of these talks is in storytelling territory? Here they are:
#1 – Health, Population and the Human Mind
#2 – My Stroke of Insight
Featured on this Episode:
- Jerome Deroy on Twitter, Facebook, and LinkedIn
- Rebecca Smith on Twitter, Facebook, and LinkedIn
- Podcast Recommendation: Startup Podcast
- Important takeaway: “When you're managing a business, you're in it for the long haul. So you really have to be patient about getting to [those] goals. And you have to be able to set that timeline three years–five years out.” – Jerome Deroy
- Free eBook – The Ultimate Guide to Setting & Achieving Sales Goals
- Free eBook – How to Network Like a Pro
- Behavioral Assessments: Get your own assessment or team assessment here!
- Write a review of this podcast in Apple Podcasts
- Criteria for Success on Twitter: @CFSPlayBook
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If you have any questions or suggestions for Let's Talk Sales, please feel free to leave a comment below. And if you'd like to be a guest on Let's Talk Sales, please contact us at podcast@criteriaforsuccess.com.
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