Let’s Talk Sales! Storytelling with Elizabeth Frederick – Episode 151

May 13, 2019
Let’s Talk Sales! Storytelling with Elizabeth Frederick – Episode 151

Today’s podcast is part of our CFS Talks Sales series, where our very own team here at Criteria for Success shares sales ideas, techniques, tips, and insights for CEOs, Sales Managers, and Salespeople.

Are you ready to learn, improve, and achieve breakthrough results? Keep on reading!

In this episode, I interview our Operations Officer & Senior Sales Advisor, Elizabeth Frederick, on the importance of storytelling in sales. Elizabeth helps Criteria for Success Sales Growth Clients discover and polish their own stories.

We'll also discuss a great resource we recommend that our listeners follow up on – a Storytelling webinar Criteria for Success hosted with Jerome Deroy of Narativ!

Click here or on the image below to watch it today.

Sales Webinar: Storytelling: How & Why It Will Transform Your Team to Excellence

Storytelling episode:

During the podcast, Elizabeth and I discuss the following:

  1. A tear-jerking story told by former clients
  2. Exercises to help encourage storytelling and to become a better storyteller
  3. How to build a library of success stories in your PlayBook
  4. Other resources that'll help you improve your storytelling skills

Resources from the Storytelling episode:

We recommended quite a few resources during the podcast, and you can find them here:

1. Video – Active Listening with Charles Bernard

Looking for an engaging AND effective active listening exercise for your next sales training event? Here it is!

With over 30k+ views, it's guaranteed to inspire your team.



2. Podcast – Let's Talk Sales! Interview with Doug Haack – Episode 105

This episode’s featured guest is Doug Haack. Doug is Chief Client Relationship Officer at Cornerstone Advisors, a Seattle-based wealth management firm.

In it, we discuss his experience as a advisor and sales leader, along with why storytelling is important in sales!


3. CFS Blog

Be sure to check out the CFS blog for some of our top posts on storytelling. Here's a few of our favorites below!

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