Let’s Talk Sales! Interview with Craig Elias – Episode 153
May 20, 2019
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This episode's featured guest is Craig Elias.
Craig is Canada’s #1 B2B sales expert, according to LinkedIn. He’s a speaker, trainer, advisor, and mentor at SHiFT Selling, Inc.
He also co-authored SHiFT! Harness the Trigger Events that Turn Prospects into Customers with previous Let’s Talk Sales! guest, Tibor Shanto.
In today's episode, we talk to Craig Elias about his billion-dollar business pitch, his journey in business and sales, and book, SHiFT!
Interview with Craig Elias
On this episode, Craig talks about sales, growth, storytelling and more.
And, he answers questions about:
- His passion for business and sales
- Some of the biggest lessons he's learned
- The motivation behind his book
- The importance of storytelling in sales
- Book suggestions
Featured on this Episode:
- Craig Elias on Twitter and LinkedIn
- Elizabeth Frederick on LinkedIn
- Subscribing to our blog and newsletters
- #1 CFS Webinar Recommendation: Storytelling: How & Why It Will Transform Your Team to Excellence
- #1 Book Recommendation: SPIN Selling by Neil Rackham
- #2 Book Recommendation: Never Be Closing by Tim Hurson and Tim Dunne
- #3 Book Recommendation: Consultative Selling by Mack Hanan
- Write a review of this podcast in Apple Podcasts
- Criteria for Success on Twitter: @CFSPlayBook
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If you have sales questions you’d like answered by our experts, submit your questions on social media using the hashtag #askCFS, or email us your questions at podcast@criteriaforsuccess.com.
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