Let’s Talk Sales! Interview with Amy Franko – Episode 109

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This episode's featured guest is Amy Franko. Amy is a sales leader who built a successful and lucrative B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship, launching a training firm, Impact Instruction Group.

She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

Amy is also the author of The Modern Seller: Sell More and Increase Your Impact in the New Sales Economy.

In today's episode, we talk to Amy Franko about her book, and her experience in today's selling economy.

Interview with Amy Franko

On this episode, Amy talks about leadership, growth, simplifying processes, and more.

And, she also answers questions about:

• Her journey in sales and business development
• What motivated her to write The Modern Seller
  
• Common lies, myths, and misconceptions about sales today
• Ideas for leaders and salespeople
• Lessons learned
• Book suggestions

Featured on this Episode:

• Amy Franko on LinkedIn and Twitter
• Rebecca Twomey on Twitter, Facebook, and LinkedIn
• Subscribing to blogs and newsletters
• #1 Book Recommendation: When by Dan Pink
• #2 Book Recommendation: The Power of Habit by Charles Duhigg
• #3 Book Recommendation: Selling to Big Companies by Jill Konrath
• Behavioral Assessments: Get your own assessment or team assessment here!
• Write a review of this podcast in Apple Podcasts
• Criteria for Success on Twitter: @CFSPlayBook

Resources

Don't forget to watch the webinar recommended in this episode!

The Modern Seller: Winning in the New Sales Economy

Click here or on the image below to watch this webinar on-demand.

Listen & Subscribe to Let's Talk Sales

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If you have any questions or suggestions for Let's Talk Sales, please feel free to leave a comment below. And if you'd like to be a guest on Let's Talk Sales, please contact us at podcast@criteriaforsuccess.com.