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If you've been reading the CFS blog in December, you may have noticed that we've been writing a lot about customer service. So in this “CFS Talks Sales” roundtable, we share ideas for improving customer service to grow sales.
In this episode of Let's Talk Sales, you'll hear from Arianna Miskel, Rebecca Smith, Charles Bernard, and Elizabeth Frederick. Arianna recently wrote an eBook on Why Customer Service Matters in Sales.
In case you missed it, check out Arianna's eBook here.
In the podcast, we shared advice for improving customer service in all aspects of your organization in order to grow sales and deepen relationships. We also shared stories about where we've seen customer service grow (and shrink!) sales.
Keys to Improving Customer Service
- Arianna advised listeners to start now!
- Rebecca reminded us to never forget that customer service begins at the first interaction.
- Charles recommended adopting the philosophy that everyone is involved in improving customer service.
- I suggested developing a communication plan.
Resources for Improving Customer Service
We recommended a few of our free resources in the podcast, and you can find them here.
I referenced a paper called Bad Is Stronger Than Good, by Roy F. Baumeister, Ellen Bratslavsky, Catrin Finkenauer, and Kathleen D. Vohs. Check it out if you're interested in why negative experiences are more impactful than positive ones.
We also mentioned a change that will be coming to the podcast in January – stay tuned!
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If you have any questions or suggestions for the podcast, please leave a comment below. And if you’d like to be a guest on the show, please contact us at firstname.lastname@example.org.
Lastly, if you enjoyed this discussion, check out our first “CFS Talks Sales” roundtable on building stronger relationships.