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Do you feel like using LinkedIn should help you generate leads, but you're not getting the results you want?
This month on the CFS blog, we're writing about using LinkedIn and networking.
In this episode of Let's Talk Sales, I interviewed our Director of Marketing, Rebecca Smith. She just updated and re-released her eBook How to Generating Sales Leads Using LinkedIn.
In the podcast, we share best practices for anyone who is using LinkedIn to generate leads.
Keys to Using LinkedIn to Generate Leads
During the podcast, Rebecca and I discuss:
- What motivated Rebecca to update this eBook, including some changes that have been made in LinkedIn.
- The philosophy & mechanics of using LinkedIn for generating leads. The first thing to remember – it's all about relationships!
- Why you should ask LinkedIn to bring back the relationships field.
- The difference between standard LinkedIn and LinkedIn Sales Navigator.
- How a Sales PlayBook can help as you are developing your process for using LinkedIn to generate leads.
- And as always, great advice and best practices from Rebecca!
Resources for Using LinkedIn to Generate Leads
We recommended a few of our resources in the podcast, and you can find them here:
Webinar Replay: Optimizing Your LinkedIn Profile to 5 Stars!
If you want to use LinkedIn to generate leads, you need to start with a great profile. That's why Joe Apfelbaum, CEO of Ajax Union, presented this fantastic webinar! Grab an on-demand version by clicking here or on the image below.
32 Sales Email Templates for Better Prospecting, More Closed Deals, and Stronger Relationships
Email templates are a critical tool when you are using LinkedIn to generate leads. If you want to start building a library of email templates, check out this eBook! You can find it by clicking here or on the image below.
Webinar Replay: The 3 LinkedIn Best Practices That Will Get You Noticed by Prospects & Customers
In this social selling webinar, we took a deep dive into how to get noticed by prospects and customers on LinkedIn. This webinar shared quick and easy ways to improve your social visibility and start selling before you ever start prospecting. Check it out by clicking here or on the image below.
Building a Sales Process for Repeatable Success
As we mentioned in the podcast, your process for using LinkedIn should be part of a comprehensive sales process. If you need to build a sales process, check out our eBook! Click here or on the image below to download it.
Webinar Replay: How to Generate Sales Leads Using LinkedIn: 2 Tried-and-True Methods to Target, Prospect, and Close Sales Deals Without Cold Calling
Rebecca mentioned this webinar, which walks through the process described in her eBook. If you prefer to watch and listen instead of reading, check it out by clicking here or on the image below.
A Simple 10-Step Change Management Process for Sales Success
If you are a sales leader working to get your team to use LinkedIn to generate leads, you need to consider change management. This guide is helpful anytime you want to see a change in your team's behavior and process. Get it by clicking here or on the image below.
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If you have any questions or suggestions for the podcast, please feel free to leave a comment below. And if you’d like to be a guest on Let’s Talk Sales, please contact us at firstname.lastname@example.org.