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This episode's featured guest is Rob Levin. Rob is the Chief SMB Officer of RSL Media. RSL Media creates programs that attract, engage, nurture, convert and retain small and midsize businesses for brands such as SAP Concur, GoDaddy and Charter Communications.
Additionally, Rob is the editor-in-chief of speakSMB.com, a site that provides critical insights for executives who are responsible for marketing and selling to SMBs.
In today's episode, we talk to Rob Levin about his experience observing marketing trends and buyer behavior, how sales and marketing teams should align, the role of content in the marketplace, and much more.
Buyer Behavior with Rob Levin
On this episode, Rob talks about marketing & sales alignment and buyer behavior.
And, he also answers questions about:
- His journey in marketing and sales
- Why sales and marketing alignment is so important
- How buyer behavior is impacting the marketplace
- Book recommendations
- Lessons learned
Featured on this Episode:
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