Let’s Talk Sales! Buyer Behavior with Rob Levin – Episode 115
January 7, 2019
Podcast: Play in new window | Download
This episode's featured guest is Rob Levin. Rob is the Chief SMB Officer of RSL Media. RSL Media creates programs that attract, engage, nurture, convert and retain small and midsize businesses for brands such as SAP Concur, GoDaddy and Charter Communications.
Additionally, Rob is the editor-in-chief of speakSMB.com, a site that provides critical insights for executives who are responsible for marketing and selling to SMBs.
In today's episode, we talk to Rob Levin about his experience observing marketing trends and buyer behavior, how sales and marketing teams should align, the role of content in the marketplace, and much more.
Buyer Behavior with Rob Levin
On this episode, Rob talks about marketing & sales alignment and buyer behavior.
And, he also answers questions about:
- His journey in marketing and sales
- Why sales and marketing alignment is so important
- How buyer behavior is impacting the marketplace
- Book recommendations
- Lessons learned
Featured on this Episode:
- Rob Levin on LinkedIn and Twitter
- Rebecca Twomey on Twitter, Facebook, and LinkedIn
- Subscribing to blogs and newsletters
- #1 Book Recommendation: Anything by Tim Ferriss
- #2 Book Recommendation: The War of Art by Steven Pressfield
- Podcast Recommendation: The Marketing Book Podcast
- Podcast Recommendation: Marketing Smarts from MarketingProfs
- Behavioral Assessments: Get your own assessment or team assessment here!
- Write a review of this podcast in Apple Podcasts
- Criteria for Success on Twitter: @CFSPlayBook
Listen & Subscribe to Let's Talk Sales
There are TWO WAYS you can listen to this podcast. You can click the play button at the top of this page. Or, you can listen from your mobile device’s podcast player through iTunes, Stitcher, Google Play, or TuneIn.
If you have any questions or suggestions for Let's Talk Sales, please feel free to leave a comment below. And if you'd like to be a guest on Let's Talk Sales, please contact us at podcast@criteriaforsuccess.com.
Leave a Reply