Let’s Talk Sales! Accountability in Sales with Charles Bernard – Episode 29

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Are you a CEO or senior leader looking for ideas on accountability in sales?

Well, all month on the CFS blog, we're talking about accountability and the role it plays in sales. And of course, what it means for sales goals as well!

In this episode of Let's Talk Sales, I interviewed our CEO, Charles Bernard, on accountability in sales. He recently published a new eBook called Accountability in Sales: A Guide for CEOs, Sales VPs, and Sales Managers on How to Guide Performance.

In the podcast, we share best practices for CEOs and leaders on accountability in sales.

Keys to Accountability in Sales

During the podcast, Charles and I discuss:

1. What inspired Charles to write about accountability
2. Accountability from a variety perspectives, including:
   • How Senior Leadership Can Grow Accountability in Sales
   • The Senior Leadership Accountability Vacuum
   • Resisting Accountability
   • Blaming Others
   • How Leadership Coaching Drives Accountability
   • Accountability with Clients
3. The importance of accountability at every level
4. Why accountability and workability with clients is so important
5. How a Sales PlayBook can help with accountability
6. And great advice from Charles on accountability!

Resources for Accountability in Sales

We recommended a few of our resources in the podcast, and you can find them here:

• Sales Prospecting. A Sales Manager's Strategy to Sales Prospecting: An Action Plan to Develop Your Team & Your Sales PlayBook – This eBook is all about prospecting! It includes a template for how to create a Sales Prospecting Action Plan.
• The Ultimate Guide to Setting & Achieving Sales Goals: Best Practices for Sales Managers and VPs – This eBook was written by Elizabeth Frederick and is fantastic! It includes five great areas to focus on to help you and your team set and achieve their goals.
• Collavia – We also discussed how a Collavia Sales PlayBook can help sales teams to set and achieve sales goals.

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If you have any questions or suggestions for the podcast, please feel free to leave a comment below. And if you’d like to be a guest on Let’s Talk Sales, please contact us at podcast@criteriaforsuccess.com.