Innovation Storytelling with Susan Lindner
June 21, 2021
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Happy Monday, Let's Talk Sales listeners! This week's guest is Susan Lindner.
Susan is the founder and CEO of Emerging Media, Inc., an award-winning innovation communications consultancy. A prolific speaker, trainer, coach, and consultant, she also serves as a mentor at multiple accelerators, and is a contributor to the New York Business Journal Leadership Trust.
Susan is based in New York City. I hope you enjoy our conversation!
Discussion with Susan Lindner
In this episode, we talk about:
- The concept of “Innovation Storytelling”
- The importance of empathy and active listening in storytelling for sales
- How to find the shared history, core values, or shared purpose with others
- How to better reach your customers with better communication and messaging
- How to make an impact with your innovation
- Finding commonalities in history, religion, marketing, and sales
Featured on this episode:
- Susan Lindner on LinkedIn
- Elizabeth Frederick on LinkedIn
- Susan's Resource Recommendations:
- Check out Susan's Website & Podcast
- Once Upon An Innovation by Jean Storlie
- The work of Park Howell: The Business of Story
- CFS Resource Recommendations:
- Check out our original eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team!
- Subscribe to our blog!
- Follow us on Twitter! @CFSPlayBook
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