Identifying with Buyers with Tom Williams

January 4, 2021
Identifying with Buyers with Tom Williams

Happy New Year, Let's Talk Sales listeners!

After a brief Q4 hiatus, we have returned with fresh content and great featured guests!

In 2020, we rang in the new year with an episode featuring Tom Williams, the Co-Founder and CEO of–a tool that helps sales teams be more buyer-centric, making buying and selling more efficient for everyone. In that episode, we discussed his buyer-centric approach to sales and so much more.

Many months later, we brought Tom back continue our conversation and to delve into the changes sellers need to make to adjust to remote buying and selling.

We're excited to release this episode as our start to 2021, and we hope you enjoy our discussion!

Interview with Tom Williams

In this episode, we cover:

  • Customer-centric mutual action plans
  • How remote work has changed the world of buying
  • Transparency and honesty in leadership
  • What sales people can learn from the buyer's perspective

Links from the episode:

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