Empowering Women in Sales Dr. Jane Sojka

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Happy Monday, Let's Talk Sales listeners! This week's guest is Dr. Jane Sojka!

Dr. Sojka is the Distinguished Teaching Professor of Marketing and Professional Selling at the Lindner College of Business at the University of Cincinnati, and she’s won multiple awards and honors for excellence in teaching over the years. With a PhD in Marketing & Sociology, her dissertation is about relationship selling and the effects of sex, gender, and family role on sales performance.

Dr. Sojka is based in Cincinnati, Ohio. I had a wonderful time chatting with Dr. Sojka, and I hope you enjoy our conversation!

Discussion with Dr. Jane Sojka

In this episode, we talk about:

• Closing gender gaps and promoting gender equity in sales
• Teaching confidence through small wins
• Teaching resilience through practiced failures
• Coaching based on our differences
• Understanding our uniquenesses as strengths
• Reframing common narratives in order to encourage women's success
• Episode highlight: “Failure is an event, not a person.” – Dr. Sojka

…And more!

Featured on this episode:

• Dr. Jane Sojka on LinkedIn
• Elizabeth Frederick on LinkedIn
• Dr. Sojka's Resource Recommendations:
  • Her TEDx Talk: Empowering Women Benefits Everyone
  • The Myth of the Nice Girl by Fran Hauser
  • Wolfpack by Abby Wambach
  • Conversations with Women in Sales by Lori Richardson
  • Teresa Tanner at Reserve Squad
• CFS Resource Recommendations:
  • Check out our eBook on Driving Innovation: How to Foster a Culture of Innovation Within Your Team
• Subscribe to our blog!
• Follow us on Twitter! @CFSPlayBook

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