About Us

Elizabeth Frederick

Operations Officer & Senior Sales Advisor

Elizabeth Frederick has over 15 years of experience leading growth programs with companies of various sizes across multiple industries.

As Operations Officer and Senior Advisor at Criteria for Success, she leverages her human resources, marketing, and financial experience to lead internal operations with a focus on Diversity, Equity, and Inclusion.

Elizabeth manages CFS's client engagements, specializing in strategic consulting, leading cross-functional growth initiatives, process management, KPI and accountability development, Sales PlayBook development, and CRM adoption strategies. She is committed to constantly improving processes and systems for Criteria for Success and its clients.

Elizabeth is the creator and host of Criteria for Success's Let's Talk Sales! podcast, which launched in 2017.

Before joining Criteria for Success in 2008, Elizabeth was Operations Manager for Harbinger Research. She graduated magna cum laude from Cornerstone University in Grand Rapids, MI.

Elizabeth is an avid reader, cook, traveler, photographer, and knitter.