About Us

Charles Bernard


Charles Bernard is a sales improvement expert and sought-after keynote speaker with over 30 years of experience in direct sales, sales leadership, and management consulting. As the highest-performing regional manager for strategic accounts at General Electric, Charles consistently demonstrated his talent for revenue and business growth.

In 2004, Charles founded Criteria for Success, Inc. (CFS), a management consultancy firm. CFS is dedicated to providing strategic and tactical revenue and business growth advice, promoting best practices associated with the Office of the Chief Revenue Officer.

Charles is known for forging successful partnerships with organizations and optimizing overall business performance across all departments within the enterprise to facilitate collaboration in exceeding revenue and profit goals.

With a passion for implementing best practices and tailoring strategies to align with clients' visions and goals, Charles capitalizes on his comprehensive background in sales, marketing, operations, client success, and finance. His holistic approach to revenue generation allows him to collaborate closely with business leaders and their teams, developing and executing data-driven plans that harmonize short-term results with long-term success.

Born in Madrid, Spain, and a graduate of Salesians College in Surrey, England, Charles is an author, dedicated world-traveler, triathlete, avid scuba diver, hiker, and racquetball player.