Sales & Marketing: Earning Trust with Sophia Bernard

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Happy Monday, Let's Talk Sales listeners! This week's featured guest is Sophia Bernard.

In today's episode, we stray away from sales to learn a bit about the worlds of advertising, marketing and public relations. We talk with Sophia Bernard, who is currently a VP of Account Services at Edelman, a PR and marketing consulting agency.

We chat about her experience working with and consulting on brands, establishing trust with consumers, different types of media, and more. We also talk about her upbringing in a household of salespeople and how it led her to where she is today.

If you want to learn more about the marketing side of business then this episode is for you!

Interview with Sophia Bernard

In this episode, we hear from Sophia about:

• The ins and outs of earned media
• The value of storytelling–in both marketing and sales
• How trust shows up in advertising
• What salespeople can learn from the branded side of business

Links from the episode:

• Sophia Bernard on LinkedIn
• Elizabeth Frederick on LinkedIn
• Sophia's recommendations:
  • Edelman's Trust Barometer of 2021
  • The Antidote: Happiness for People Who Can't Stand Positive Thinking by Oliver Burkeman
• CFS Resource Recommendations:
  • Check out our eBook on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential
• Check out our blog!
• Follow us on Twitter! @CFSPlayBook

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Thanks for listening to Let's Talk Sales! For questions, comments, or guest inquiries, reach out to us on Twitter @cfsplaybook, or email us at podcast@criteriaforsuccess.com. Happy selling!