Building Credibility with Mark Donnigan

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Happy Monday, Let's Talk Sales listeners! This week's guest is Mark Donnigan.

Mark is the Virtual CMO and Business Development Leader at Growth Stage Marketing, helping founding teams structure their marketing and sales efforts and build high-impact plans so they can scale their growth. He has extensive experience running sales and marketing, with a focus on bringing products to market and aligning those functions. Mark is based in Phoenix, Arizona. I hope you enjoy this fun conversation!

We will be taking a brief hiatus for the upcoming holiday. We wish you all the best, and will be back in December!

Do you have questions, comments, or guest suggestions? Email us at podcast@criteriaforsuccess.com! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

Discussion with Mark Donnigan

In this episode, we cover:

• Shifts in the traditional buyer's journey
• Marketing your subject-matter expertise in order to connect to your industry
• Building your credibility to bring in buyers
• The value of thought leadership for buying and selling
• Why it's so important to merge marketing and sales

…And more!

Featured on this episode:

• Mark Donnigan on LinkedIn
• Elizabeth Frederick on LinkedIn
• Mark's Resource Recommendations:
  • • Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Category Design
    • Positioning: The Battle for Your Mind by Al Ries and Jack Trout
• CFS Resource Recommendations:
  • Listen to Let's Talk Sales Episode 274: Becoming MicroFamous with Matt Johnson
  • Check out our eBook on Sales & Marketing Alignment: 3 Critical Areas Where Collaboration is Essential
• Subscribe to our blog!
• Follow us on Twitter! @CFSPlayBook

Do you have questions, comments, or guest suggestions? Email us at podcast@criteriaforsuccess.com! And be sure to subscribe to our podcast so you can get every new episode as soon as it's released.

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