What do top brands such as Apple, Amazon, and Domino's have in common? Loyal customers. Popular brands, such as the ones just mentioned, serve as a great example for anyone who wants to succeed in the world of business on how creating a beloved brand helps you retain customers. It's all about loyalty!
So, if you want to be able to stand out among the crowd, you’ll need to start creating an emotional bond with your customers. Only that way will you be able to turn regular shoppers into loyal fans.
But how do you build a customer loyalty bond? Here are five tips that are guaranteed to help you do so.
5 Tips for Customer Loyalty
Provide valuable content
In today’s world of business, you must give your customers something more than just your products or services. And there’s hardly anything better you can offer than your expertise in the industry you’re in.
This means you’ll want your customers to think of you when they need any information related to what you do.
Luckily, blogs are now more popular than ever, and there are tons of blog post ideas you can go for.
Alternatively, video has huge impact today. Recording a few how-to videos for your customers will go a long way.
But, no matter what you decide to do, having strong social media pages is key. It’s one of the places you’ll share your content, so make sure to prioritize it. Looking for a simple idea you can apply today? Post a tip of the day every morning on your Facebook and Instagram pages.
Keep interacting with your customers
Another thing you’ll have to do in order to turn your customers into loyal fans of your brand is keep interacting with them. We’ve already mentioned social media, and this is again where you can benefit from using platforms such as Facebook and Instagram. Besides sharing your content, you’ll also have to make sure you respond to every comment made about your business.
Responding to complaints is a great way to show your customers that you care and that you’re ready to listen to what they have to say
Of course, there are plenty of other ways you can communicate with your customers. For example, using email is always an option. But be sure to consider personalizing things—it goes a long way.
Start a customer reward program
Everyone enjoys getting something for free, right? This is also something you’ll want to keep in mind when trying to build a customer loyalty bond. One of the best ways to use this to your advantage is to start a customer reward program.
A concept many companies have adopted is giving their customers reward points. If you want to follow their example, you can reward your customers with points every time they buy something from you and give them a gift once they collect enough points. This will encourage them to come back and buy from you every time they need the products or services you offer. Just bear in mind that a customer rewards programs without clearly stated rules can be counter-effective.
Offer a money-back guarantee
Guaranteeing that your customers will get exactly what they paid for is another way to build a customer loyalty bond. Of course, offering money-back guarantee comes with its risks, but it’s also a great opportunity to show your customers that you have nothing to hide. And honesty plays a huge role in building a customer loyalty bond.
So, if you’re confident about your products or services, there’s no reason why you shouldn’t give money-back guarantees a go. Just make sure you’ll be able to keep your promise in case a customer isn’t satisfied. One of the best ways to do this is to turn to experts who offer surety bonds to businesses and will be able to help you when it comes to giving your customers their money back.
Create a community
Businesses today aren’t the same as they once were. You no longer get to visit a store where you know the owner and your fellow customers. So, when a customer does business with you, there’s likely not that sense of community that once helped businesses.
Still, there are things you can do reinvent that type of community in your company.
First of all, you can create a group chat on Facebook where your customers can discuss your products or services. Creating a forum for your business is another idea that’s simple.
Last but not least, you can start hosting business events. These can be the place where your customers can get to know each other and learn more about you and your brand.
Follow these five tips and you’ll be well on your way to creating a customer loyalty bond. Succeed in this and you’ll take your brand to a whole new level.
Looking for more ideas on building relationships with clients? Check out our free eBook, Building Relationships for Success.
About the Author
Alex Williams is a writer based in Sydney, Australia. She is a contributor at Bizzmark Blog, a site dedicated to sharing content about marketing, small business, entrepreneurship, finances, employment, and tech.