7 Ways to Break Up with a Prospect (with Sales Email Templates)

June 24, 2020
7 Ways to Break Up with a Prospect (with Sales Email Templates)

Sales email templates are huge time-savers. And for salespeople, time is their most valuable resource.

Any amount of time one of your salespeople spends chasing non-responsive prospects is time he/she could be spending closing deals or building a productive pipeline. As a sales manager, you want to keep a close eye on your sales team’s activity and encourage them to cut the cord when necessary.

Breaking up with a prospect serves two purposes. First, it gets the prospect out of your pipeline and clears up time and brain-space for better-fit leads. Second, it can serve as a pattern-interrupt to get a slow-moving prospect to take action. Buyers are used to the persistent salesperson, but are often surprised to hear a salesperson say, “I don’t need this deal.”

7 Ways to Break Up with a Prospect (with Sales Email Templates)

What’s the best way to break up with a prospect?

When breaking up, it’s important not to come across as if you're trying to bully your prospect into action. Think of break-up emails as a way to provide information or ask for clarification. The tone can vary based on your rapport with the prospect – formal or casual, funny or serious. Do what feels right to you, and always respect your prospect’s decision.

To help you find the right way to move on, we’ve collected 7 real break-up sales email templates for you to tweak and make your own.

1. The Polite Ask

sales email template

2. The Blunt Ask

sales email template

3. The Cordial Inform

sales email template

4. The Blunt Inform

sales email template

5. The Let’s Make This Easy

sales email template

6. The Short & Sweet

sales email template

7. The Polite & Casual

sales email template

There you have it: 7 different sales email templates to “go-for-no” with a slow-moving prospect.

Try one out and see if it works for you – whether it saves you from sending more follow-up emails or inspires your prospect to act, you'll be able to clean out your pipeline faster and focus on the right leads.

For sales managers, try including these sales email templates in your Sales PlayBook. Let us know how it's working in the comments!

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