7 Strategies for Managing Relationships with Clients Better

January 11, 2018
7 Strategies for Managing Relationships with Clients Better

To set the foundation for a stable and successful business, you need to pay attention to many aspects. There’s the product, marketing, sales, analytics, human resources, costs, laws, and so much more. And it can get very challenging. On top of that, you have your clients, which represent the most important factor that will dictate whether your business is successful or not.

Hugo Barney is the HR Manager at Essay Geeks. During my last talk with him, I noted down a few opinions of his, and I decided to share one with you today:

“Your clients are your best friends. They have a business interest, same as you, and they represent the main source of your income, as most clients will earn your money in some way or another. The better you manage the relationships with your clients, the better your business will thrive in the today’s competitive marketplace.”

In today’s post, we’re sharing 7 strategies for managing client relationship better, and we hope that you’ll respect us (and your time) enough to apply at least a few of our tips. Without action, your goals and dreams will never become a reality.

1.     Be Extremely Patient

Cultivating solid relationships with your clients takes time. You need to communicate with them often, and you need to figure out who you’re talking to. Who and how is the person behind the email, phone, or camera?

Some people might be impulsive and might not tolerate bold propositions. Stay patient – great relationships develop once both you and your clients get to know each other better and get each other’s trust.

2.     Give Value First, Expect Rewards Later

Don’t expect to receive a discount, or a great advantage just because you’re present in the marketplace.

You need to earn your rewards, and that can be achieved by doing two things: spending money or offering value through your products or services. So anytime you’re establishing deals, be the first to give. First impression counts and your relationships will have “good” roots.

3.     Research and Find Out More About Every Client

Research every client that is part of your plans and organization. Whenever you interact with a client, it’s important to know his or her history with the company and industry, any problems or issues, and their best benefits.

It’s important to note and closely analyze the value that this client has brought to your business. Don’t forget to recognize them for all they do to help you!

4.     Treat Your Clients Right All the Time

It’s critical that you always treat your clients right.

They’re not just a customer that comes and goes. They’re an important part of your business. And, if I’m not mistaken, you might even depend on them!

So, no matter how you might feel during a specific moment, be cautious. Watch your words, and be careful not to make bad decisions. It’s important not to ruin the good seeds and roots that have been planted over time between you and your clients.

5.     Get Used to Summarizing Every Next Move

Even though your clients must respect themselves and deliver all the time, they’re human beings just like you. They can forget details, which might damage your business performance.

To avoid misunderstandings, it’s best to summarize your next move every time. Focus on communication, and you’ll avoid all sorts of trouble with the delivering of your needs.

6.     Communicate Through More than Just Email

Email communication is effective, yes.

However, to build a powerful relationship and a personal connection with your clients, you’ll need to be more than just an email contact. There’s the phone, then there’s video.

But, nothing beats face-to-face interaction. It’s the best way to build meaningful relationships that will bring more benefits over time.

7.     Respond Quickly to Your Clients

Whenever your clients have questions or issues, respond quickly. Even if you don’t have the solution to their question or problem, let them know that you’re looking into it.

Professionalism and responding quickly will go a long way!

Let your clients know that they matter, and that they’re in good hands with you. Be sure to also give them an indication of when you will respond again with an answer. This way, they won’t feel like you’ve left them hanging.


Managing client relationships is a skill that you’ll keep improving over time. Talk and help as much as possible. And of course, be consistent. Your actions and words matter. Focus on your clients’ best interest, and your customer relationships will flourish.

Free Resource: Making Client Relationships Work: A Guide for Sales Leaders

About the Author:

7 Strategies for Managing Relationships with Clients BetterChris Richardson is a journalist, editor, and a blogger. He loves to write, learn new things, and meet new outgoing people. Chris is also fond of traveling, sports, and playing the guitar. Follow him on Google+.

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