A good story engages its audience, evokes emotion, and inspires action.
In a professional setting, stories can help explain a complex idea or emphasize the importance of a new initiative.
Brushing up on your storytelling skills can help you deliver a more persuasive speech!
5 Essential Business Storytelling Tips
Here are 5 essential business storytelling tips that’ll help you deliver a better speech:
1. Identify your message (and cater it to your audience)
This is key! Ask yourself:
- What are you really trying to convey?
- How can you make your message more relevant to your target audience?
- Who is your audience?!
For instance, when giving a product demo, you might realize that you need to include more than just facts and figures to prove the product's credibility. You may want to offer a personal anecdote about how the product helped you improve your day-to-day operations!
Your delivery should change depending on the audience’s needs or expectations. Stay authentic to the message, but become the solution to their problem!
2. Use memory devices
In order to make your presentation (or story) memorable, you need to employ memory devices. Here are some examples:
- Using a visual aid like a powerpoint, for instance, can help emphasize certain parts of your speech
- Creating a sense of urgency by telling your audience that they'll need to act on the opportunity or offer soon
- Employing a mnemonic device that covers all of your main points (i.e. SMART goals stands for specific, measurable, attainable, realistic and timely – this device is memorable and covers all of the bases of goal-setting)
There are plenty of other examples I could cover, but in short, you need to ensure that your audience remains engaged by all means!
3. Be authentic
Be relatable and don’t be afraid to get a little vulnerable!
You don’t have to share a super personal story in order to get your point across, but understand that above all else, you want to make a connection with your audience.
Sharing your failures or mistakes or journey (what you've learned) can help emphasize the importance of your message.
Ask yourself: why should my audience care? What lesson can I teach them based on my own experiences?
4. Employ a conversational tone
Even while in a professional setting, keeping things simple wins the day hands-down.
Imagine you're having a cup of coffee with your audience. Use common words and remain friendly!
5. Prepare in advance!
Practice makes perfect.
Time block a practice hour in advance of your speech and work on your delivery.
The day-of your presentation, you'll feel more relaxed and confident.
Webinar Replay – Storytelling: How & Why it Will Transform Your Team to Excellence
Are you a Sales Manager, Sales VP, or Salesperson looking to transform your team to sales excellence? It's all about storytelling!
In this webinar, Jerome Deroy, CEO of Narativ, Inc. will take you through the principles of his company's listening and storytelling method, using examples from their experiences working with Fortune 500 companies, startups and foundations.
This groundbreaking method goes far beyond presentational skills, supporting sales people to help demonstrate the value of their products through powerful, engaging stories, while forging lasting relationships with prospects and clients.
Click here or on the image below to download it today!