It’s a new year! Are you ready for a new perspective? How about new year, new you, new mission statement?
The new year brings fresh light for many. And if you’re a New Year’s resolution type, it might mean swapping the junk food for veggies, TV time for gym time, and giving up the vices that suck your time and zap your energy.
Now, what about your mission statement? When was the last time you thought about your mission on this earth? What is your personal mission? And what is your professional mission?
If you haven’t thought about it in a while: keep reading.
3 Ideas to Refresh Your Mission Statement, Personally & Professionally
First, let’s start by talking about what a mission statement is.
The dictionary defines it as, “a formal summary of the aims and values of a company, organization, or individual.”
So let’s break it down.
You’ve probably read lots of mission statements. And I’m sure some were great, and some made you go, “what does that mean?” or “that’s it?”
That’s because the key to a great mission statement is clarity. Your statement needs to be clear if it’s going to be impactful.
So, what should it look like?
It should be only one sentence.
Your mission statement is not a lofty explanation of why you do what you do. Rather, it’s a brief, succinct version. Stick to one sentence to really hyper-focus on your goal. Want to really keep in concise? Try using 20 words or less!
It should be clear.
Again, clarity is key! Use very simple language and avoid difficult or complex words. Most professionals suggest sticking to an 8-10 grade reading level.
Remember, it’s all about focusing on the impact that you’re making in the world. How can you convey that fact in a short sentence?
It should be useful.
So you wrote your mission statement. It’s less than 20 words and it’s clear. But what about its impact? Is it useful to those that are reading it? Or does it only make sense to you or a few people on your team?
When you’re writing your statement, be sure to consider your audience. If it’s a company mission statement it will likely live on your company’s website and be found on pieces of marketing material. How will the words resonate to complete strangers?
Guide your reader. Give them a statement that is so clear and positive that they seek to learn more.
Your mission statement, whether it’s personal or professional, should be value based.
A value is something important, something that’s useful and worthy of working for. What is worthy of your time and energy? What cause is so great that you’re willing to wake up each and every day and work for?
Make a list of your core values. Then, write down why those values matter to you (or your organization). Next, take copies of your old statement (or older versions) and compare it to your list of values and your notes on why they matter. This will help you craft a new statement that's in line with your values.
Company Mission & Personal Mission
Now let’s talk a bit about your company’s mission and your personal mission.
Personal Mission Statement
First, do you have a personal mission? If yes, when was the last time you reviewed it?
I highly recommend reviewing your personal mission annually, just like you would review a corporate mission statement. Think about it this way: are your goals and thought processes the same today as they were when you were 15-years-old? Or even 20 for that matter? I sure hope not!
Each year, take a look at your personal mission statement. Send it to your friends and family and ask them to take a look and share their thoughts. Work on it and craft it until it becomes something that you feel good about.
Want to learn more on how to write an impressive personal mission statement? Check out this article from Hubspot.
Company Mission Statement
Having a company mission statement that reflects the values of your company and its mission in this world is so important. If you haven’t reviewed your company’s mission statement in a while, now is the time!
At CFS, we recommend reviewing your company’s mission statement during your annual planning meeting. Make sure everyone in the organization is aligned. If you find that something has changed since last year, or you want to improve it, take some time to work through the statement as a team.
Need some inspiration? Check out this article: 17 Truly Inspiring Company Vision and Mission Statement Examples.
I hope this article has you thinking about your mission, and that you’re feeling refreshed in the new year!
P.S. I’d love to read your personal or professional mission statement! Feel free to drop it in the comments below.
Looking for more ideas to keep you organized and growing? Check out our Sales Management Planning eBook! You can download a copy by clicking here, or on the image below.