10 Incredible Customized Sales Training Stats

September 16, 2014
10 Incredible Customized Sales Training Stats

Have you ever wondered about the impact of customized sales training? We hear a lot about the importance of implementing great training programs, but what do the numbers say? When considering the investment in a customized sales training program, it's important to evaluate just what kind of return you can expect for your sales team.

We went through the research and compiled a list of the 10 of the most amazing stats we found. We knew sales training made a difference, but a few of these were eye-openers even for us. Let us know if these resonate in the comments!

1. Sales teams implementing post-training reinforcement see 20% more reps achieving quota.

Aberdeen Research

2. Without systematic, ongoing learning and reinforcement, approximately 50% of the learning content is not retained within five weeks, much less applied. Within 90 days, 84% of what was initially learned is lost.

Training Industry

3. Only 22% of executives surveyed felt salespeople “Understand my issues and where they can help.”

Forrester Research

4. Firms where salespeople use the company’s methodology and get consistent coaching see 73% quota attainment.

CSO Insights

5. More than 22% of those reporting “low” training and coaching support reported a decline in sales revenue of more than 20%.

– Achieve Global

6. 52% of poor performing firms do not measure the impact of sales training on overall company success.

– Aberdeen Research

7. The average company spends $10,000 to $15,000 hiring an individual and only $2,000 a year in sales training.

The Bridge Group

8. 35% of CSOs are unsure what measurable improvements they seek from training investments.

CSO Insights 2013

9. 47.5% of sales representatives take 10 months or longer to become adept enough to contribute to company goals.


10. 65% of employees say the quality of training and learning opportunities positively influences their engagement.


[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][include id=”7″ title=”Lead Scoring WorkBook CTA”]


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.