Looking to Grow Sales?
We Specialize in Transforming Sales Teams
Experiencing slow or stagnant growth? Tired of feeling “stuck” or like sales training is a waste of time?
Our team of advisors are here to help.
Underperforming Team?
Got an underperforming sales and marketing team? The Criteria for Success Sales Growth Program will get your team performing at the highest level possible, while also providing the tools your team needs to make sure those results are consistent.Sales Growth Program
Create a powerful, high performing team with a customized Sales Growth Program. Your team will learn new skills during sales and leadership training, they’ll make it stick with the coaching and accountability process, and they’ll achieve consistent results by using your newly customized digital Sales PlayBook.
Inconsistent Sales Results?
Tired of sales results that are inconsistent? The ups and downs of sales numbers can be exhausting. One month your team is doing great—the next, they’re not. Create consistent results by implementing a Collavia digital Sales PlayBook.Collavia
Keep winning consistently with the digital Sales PlayBook that drives selling behavior: Collavia. The Collavia platform is simple & easy to use and is the perfect place to house your company’s best practices, templates, and processes. Keep driving behavior with the sales training academy feature and get new hires up to speed quickly.
Lack of Accountability?
Got accountability issues? We’ll help you solve them with the Criteria for Success coaching and accountability process. We use peer-level coaching and a train-the-trainer approach to empower your team to succeed.Sales Growth Program
Create an accountable, high performing team with a customized Sales Growth Program. Your team will learn new skills during sales and leadership training, they’ll make it stick with the coaching and accountability process, and they’ll achieve consistent results by using your newly customized digital Sales PlayBook.
No Consistent Sales Process?
Is your sales process stale, outdated, inconsistent, broken, or non-existent? Let’s fix it! With a custom Sales Growth Program and Collavia digital Sales PlayBook, your team will have the tools they need to prospect and sell effectively.Collavia
Keep winning consistently with the digital Sales PlayBook that drives selling behavior: Collavia. The Collavia platform is simple & easy to use and is the perfect place to house your company’s best practices, templates, and processes. Keep driving behavior with the sales training academy feature and get new hires up to speed quickly.
Grab the Latest Resource
We love adding value to the business community. That’s why we’re constantly releasing new resources! From eBooks to webinars to the Let’s Talk Sales Podcast, there’s fresh new content each and every month! Sign up for this month’s webinar or grab the newest resource below.
Our Mission & Core Values
Enabling Buying in a World of Selling.
We have three core operating values.
What Our Clients Say
“I had the very fortunate experience to work with Criteria for Success on a six-month project to turn around our Sales organization at WebMD. And based on that success, I hired them to train my new teams at Trusted Media Brands Inc. Charles is our project leader and is always inspirational, memorable, engaging and funny — but, he is also extremely buttoned-up and well-prepared. The consummate professional. I recommend him, his team, and the sales philosophies and techniques that they have perfected, to any consultative sales organization.”
“I’ve taken numerous sales trainings over the last 8 years, but none offered the perspective and yielded the successful results that Charles’ company, Criteria for Success, did. I would not be the sales professional I am today without the hands-on coaching from Charles. I would recommend him and Criteria for Success to any organization looking to help their salespeople grow as individuals and improve their sales results.”
Latest News
Want to keep learning and growing? Check out the CFS Blog for tips on leadership, sales, marketing, and more!
Growing Your Sales PlayBook – Why & How to Prune
Let's talk about growing your sales playbook. So you built a sales playbook. Great job! That puts you a step ahead of many of your competitors, and it’s a powerful resource for driving ongoing sales [...]
Does Your Team Share Sales Best Practices? Here’s 10.
Does your team share sales best practices? Or do they like to keep all of their secret sales strategies to themselves? Here at Criteria for Success, we're big promoters of sharing sales best practices. We [...]
4 Common Myths About Creating a Sales PlayBook
Have you been thinking about creating a sales playbook? If so, you're not alone. In a recent conference I attended, three speakers on completely different topics talked about playbooks. The idea of a playbook is used [...]
Happy Clients
We are so grateful to our amazing clients! Thank you for allowing Criteria for Success to be part of your sales growth journey.
Let’s Pave Your New Path to Success
We are passionate about growing strong sales and marketing teams! We’d love to learn more about your team and your goals so we can pave a path into the future. Schedule a call today to discover your road to success.
(It’ll only take a minute!)