Great salespeople share success stories! Features tell, stories sell. Watch what Charles has to say about sharing success stories in this video: https://youtu.be/wNrmHWrUMWM Success Stories Video Transcript: I noticed salespeople don't do a lot of this: tell stories. “Features tell, stories sell.” Anyone ever heard that expression? Why do stories sell? Can anyone give [...]
We’re really excited about next week’s executive workshop I Don’t Want to Be a Salesperson; I Want to Be a CEO. Our panel of CEOs will be talking about transitioning from a CEO who functions as the salesperson for their company to a CEO with a fully functioning sales team. While we recommend that CEOs [...]
Charles gave a great talk at Vistage Open Day in the UK. Check out the video below to see what he had to say.
In my small business, I am the chief salesperson and I am the brand. Very often when someone refers business to us, people say, “You should talk to Charles,” versus talking to Criteria for Success. I am still the brand, and I keep resisting this fact, even though it has been a recurring theme for [...]
Occasionally, I travel to the UK to talk with CEOs and business owners about improving sales. To be perfectly honest, the UK audience is usually my toughest critic, and I work extra hard to make sure that my speaking engagements there hit the mark. My impression is that some things get lost in translation. When [...]
We learned an important lesson on Friday: never schedule an event for the last week in August! If I’m not mistaken, everyone in New York was on vacation. Despite – or maybe because of – the small crowd, our Focus Your Lead Generation workshop was fun and informative. The attendees (all of whom had attended [...]
Criteria for Success is excited to begin a series of sales improvement seminars. These are intended to be relatively short in length but provide a relevant learning experience. Our goal is to develop a program that is most valuable to you. If you have a few minutes to spare, please take this short survey to [...]