Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

According to Statista, 81 percent of the population in the United States have a social networking profile and there are 2.51 billion users worldwide. Yet... salespeople are struggling to leverage social media in the selling process. And sales managers are sitting back saying: "get out there and sell already!" We get the frustration. Social media [...]

By | 2017-08-09T10:55:43+00:00 July 27th, 2017|Comments Off on Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

How B2B Sales is Changing & What You Can Do About It

B2B sales is changing. But I’m sure you knew that already! Why? Well, because everything has changed. And everything is changing, always. That’s the nature of life. I had the honor of speaking on social business development (social selling) at this years’ annual NYSSCPA NextGen conference on Monday. In case you aren’t familiar, the NYSSCPA [...]

By | 2017-07-26T16:31:50+00:00 July 27th, 2017|Sales Leaders, Sales Success|0 Comments

The 5 Best Ways to Use Social Media as a Sales Tool

If you’re looking for the best ways to use social media as a sales tool, look no further. On Thursday, July 27th, 2017, I’ll be interviewing Sarah Cirelli, Director of Marketing at CBIZ. Sarah is a marketing and sales wiz, and she’s got some incredible tips to share. If you’re a sales manager, marketing director, [...]

By | 2017-07-10T11:15:13+00:00 July 5th, 2017|Sales Leaders, Sales Success|0 Comments

Sales Challenge: Do Relationships Still Matter in a Tech-Driven World?

A sales challenge commonly asked in our tech-driven world: do relationships still matter? Just a few years ago online publishers and ad networks, which were just a conglomeration of smaller publishers, controlled the supply of digital advertising inventory. They employed an army of salespeople who sold commoditized media directly to advertisers. In that world, the [...]

By | 2017-07-26T16:33:45+00:00 November 10th, 2015|Sales Leaders, Sales Success|0 Comments

11 Reasons Why Social Media Is Important in Sales

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, YouTube, Vine, Vimeo—these social media platforms have become not only a normal part of our vocabulary, but have influenced the way we interact, buy, and sell.  As a sales manager, you have likely been working with a lead generation process that has been the same for years. Perhaps your [...]

By | 2016-10-17T16:32:49+00:00 August 4th, 2015|Sales Leaders, Sales Success|0 Comments

Revamp Your Sales PlayBook! It’s All About Social Selling

From sales and marketing to social selling and social media, it's not just the buzzwords that have changed: the process has evolved too. In the world of sales, we are at a tipping point. The traditional sales method (or Old School, as I refer to it in my last blog post) is still alive and [...]

By | 2016-10-17T16:32:51+00:00 July 28th, 2015|Sales Leaders, Sales Success|0 Comments

You Posted WHAT?! The Importance of a Social Media Policy for Sales

Why You Need a Social Media Policy for Sales People talk a lot about social media in selling, and one of the first topics that often comes up is a social media policy. What is it, and why might you need one? If you need one, what should you include? Imagine you have a salesperson [...]

By | 2016-10-17T16:32:53+00:00 July 21st, 2015|Sales Leaders|0 Comments

Innovative Executives Use Social Media to Leverage the Network Effect

In the age of technology, social media is king and the network effect has never been more valuable. I commute to work using the New York City subway system where passengers stare listlessly at their smartphones. Even three stories underground people are reading emails, scrolling Facebook, watching videos, or playing Candy Crush. Every subway ride [...]

By | 2016-10-17T16:32:55+00:00 July 14th, 2015|Sales Leaders, Sales Success|4 Comments

T-Rex Goes Social: Why Social Media for Business Matters

Social media: it’s been the number one topic of conversation among the CEOs I’ve been hanging with lately, with the top question being, “how do we make money from social media?” I think that’s the wrong question to ask at the moment. Maybe it’s the right question once social media has matured, but not right [...]

By | 2016-10-17T16:32:57+00:00 July 7th, 2015|Sales Leaders, Sales Success|0 Comments