How to Build and Manage a Successful Team of Remote Marketers

There are substantial benefits associated with hiring a remote workforce, such as keeping in-house operating costs to a minimum and improving the job satisfaction rating of your remote workers. These benefits are particularly advantageous for smaller businesses and startups that may need the skills and experience of professional marketers while having budgetary limitations. However, managing [...]

By | 2017-11-27T17:00:44+00:00 November 28th, 2017|Sales Leaders, Sales Success|2 Comments

Is Your Business Development Process Clearly Defined?

Having a business development process seems like a pretty obvious thing for any company to have. However, simply having a process in place is only part of the equation. For optimal results, your business development process needs to be clearly defined to everyone involved in following and supporting it. Now before I go any further, [...]

By | 2017-09-20T14:54:19+00:00 September 21st, 2017|Sales Success|0 Comments

Sales Communication Evaluation – Score Your Team

Sales communication is a vital skill for salespeople. If you boil down the key elements of selling, almost all of them are related to communication. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Rate each element on a 5-point scale, where 1 represents little [...]

By | 2017-11-02T11:07:23+00:00 September 14th, 2017|Sales Leaders, Sales Success|0 Comments

3 Ways to Leverage Sales in Your Content Marketing Strategy

When you develop a content marketing strategy, it can seem like a project for marketing. You’ll likely be the ones developing and distributing the content. But if you have a sales team, it can be helpful to consider ways you can leverage that team to help with your content marketing strategy. Here are 3 ideas. [...]

By | 2017-08-18T12:37:53+00:00 August 23rd, 2017|Sales Leaders|0 Comments

A Buyer Persona Template to Get Sales & Marketing to Win Together

Let’s talk about using a buyer persona template! Are your sales and marketing teams aligned on your ideal buyer? Do they know the exact role, demographics, needs, and interests of that ideal buyer? Or how about what triggers your ideal buyer to actually make a purchase? Understanding your buyer personas is more important now than [...]

By | 2017-08-14T16:16:37+00:00 August 22nd, 2017|Sales Leaders|1 Comment

Old to New: 10 Marketing Books for Ongoing Success

When figuring out which marketing books to read, it’s important to remember the big picture. Yes, the world has changed drastically even in the last ten years. Yes, there are new technologies and channels that did not exist 50 years ago. And yes, customers are smarter than they used to be. But with all this [...]

By | 2017-08-18T13:41:31+00:00 August 17th, 2017|Sales Leaders, Sales Success|0 Comments

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

Need Marketing Ideas? Ask Sales

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Here are 3 kinds of marketing ideas you could [...]

By | 2017-08-07T16:18:37+00:00 August 1st, 2017|Sales Leaders|0 Comments

Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

According to Statista, 81 percent of the population in the United States have a social networking profile and there are 2.51 billion users worldwide. Yet... salespeople are struggling to leverage social media in the selling process. And sales managers are sitting back saying: "get out there and sell already!" We get the frustration. Social media [...]

By | 2017-08-09T10:55:43+00:00 July 27th, 2017|Comments Off on Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

The 5 Best Ways to Use Social Media as a Sales Tool

If you’re looking for the best ways to use social media as a sales tool, look no further. On Thursday, July 27th, 2017, I’ll be interviewing Sarah Cirelli, Director of Marketing at CBIZ. Sarah is a marketing and sales wiz, and she’s got some incredible tips to share. If you’re a sales manager, marketing director, [...]

By | 2017-07-10T11:15:13+00:00 July 5th, 2017|Sales Leaders, Sales Success|0 Comments