A Buyer Persona Template to Get Sales & Marketing to Win Together

Let’s talk about using a buyer persona template! Are your sales and marketing teams aligned on your ideal buyer? Do they know the exact role, demographics, needs, and interests of that ideal buyer? Or how about what triggers your ideal buyer to actually make a purchase? Understanding your buyer personas is more important now than [...]

By | 2017-08-14T16:16:37+00:00 August 22nd, 2017|Sales Leaders|0 Comments

Old to New: 10 Marketing Books for Ongoing Success

When figuring out which marketing books to read, it’s important to remember the big picture. Yes, the world has changed drastically even in the last ten years. Yes, there are new technologies and channels that did not exist 50 years ago. And yes, customers are smarter than they used to be. But with all this [...]

By | 2017-08-18T13:41:31+00:00 August 17th, 2017|Sales Leaders, Sales Success|0 Comments

Sales and Marketing Management: Aligning Your Teams for Success

When it comes to sales and marketing management, alignment is critical to success. That’s right: critical! Why? Because your sales and marketing teams have different skills, mindsets, tasks, and even goals. Believe it or not, those differing factors are not only complementary to the other team, but can cause success, or failure, for both. Now, [...]

By | 2017-08-09T12:00:35+00:00 August 9th, 2017|Sales Leaders|1 Comment

Need Marketing Ideas? Ask Sales

Coming up with marketing ideas can be hard. And even when you have a list of marketing ideas, it can be difficult to decide which ones to prioritize. While your marketing team has the most expertise in making these decisions, don’t forget to check with sales. Here are 3 kinds of marketing ideas you could [...]

By | 2017-08-07T16:18:37+00:00 August 1st, 2017|Sales Leaders|0 Comments

Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

According to Statista, 81 percent of the population in the United States have a social networking profile and there are 2.51 billion users worldwide. Yet... salespeople are struggling to leverage social media in the selling process. And sales managers are sitting back saying: "get out there and sell already!" We get the frustration. Social media [...]

By | 2017-08-09T10:55:43+00:00 July 27th, 2017|Comments Off on Free Webinar: The 5 Best Ways to Use Social Media as a Sales Tool

The 5 Best Ways to Use Social Media as a Sales Tool

If you’re looking for the best ways to use social media as a sales tool, look no further. On Thursday, July 27th, 2017, I’ll be interviewing Sarah Cirelli, Director of Marketing at CBIZ. Sarah is a marketing and sales wiz, and she’s got some incredible tips to share. If you’re a sales manager, marketing director, [...]

By | 2017-07-10T11:15:13+00:00 July 5th, 2017|Sales Leaders, Sales Success|0 Comments

The Critical Importance of Lead Validation in Internet Marketing

Lead validation in Internet marketing is critical. Validating the Unknown Former Secretary of Defense Donald Rumsfeld liked to talk about the idea of “known unknowns” and “unknown unknowns” regarding intelligence gathering. In his parlance, “known unknowns” are what you know you should know, but don’t. While “unknown unknowns” are what you don’t know and aren’t [...]

By | 2017-05-31T15:39:46+00:00 June 6th, 2017|Sales Leaders|1 Comment

Pull These 6 Triggers for Marketing and Sales Collaboration

In this world full of uncertainties, there is one thing that is for sure: marketing and sales collaboration is important. And the two need to stop thinking of themselves as oil and vinegar that only come together briefly, when shaken. Instead, they need to start thinking of themselves more as a Reese’s Peanut Butter Cup [...]

By | 2017-07-05T17:38:05+00:00 May 10th, 2017|Sales Leaders|4 Comments

Technology Integration Actually Makes Sales Easier

Technology has somewhat seamlessly integrated itself into our everyday lives. Imagine a day without checking Facebook or taking a picture of whatever you want, whenever you want. It almost seems crazy to think that we ever lived in a disconnected world. But what does technology integration mean for sales? And are you sure that you’re [...]

By | 2017-07-05T17:56:54+00:00 April 5th, 2017|Sales Success|0 Comments

Sales and Marketing Collaboration: How to Leverage Your Teams to Sell More

I’m clear that sales and marketing are working more closely together than ever before. This is especially true at CFS. Let me tell you about it. About three years ago, we were happy to get 1,000 hits a month on our website. Ever since then, we have consistently increased this number. This month’s numbers are [...]

By | 2017-07-13T13:54:48+00:00 December 27th, 2016|Sales Leaders|5 Comments