Let’s Talk Sales! Growing Engagement with Joe Apfelbaum – Episode 3

The featured guest on episode 3 is Joe Apfelbaum. Joe is the CEO of Ajax Union, a B2B Digital Marketing Agency based in Brooklyn, NY. Ajax Union specializes in: SEM & SEO Social Media Email Marketing Conversion Optimization Marketing Automation Business Blogging Marketing Funnel Development Design & Development Interview with Joe Apfelbaum On this episode, [...]

By | 2017-11-17T14:44:02+00:00 November 20th, 2017|Let's Talk Sales Podcast, Sales Leaders, Sales Success|0 Comments

Customer Loyalty: Why Workability Matters Most

Looking to build customer loyalty? Any relationship between a buyer and a seller that is built on integrity will work. This is especially true during the “getting to know each other” phase. People become more productive and positive when everyone involved is considered equal. We call this a workable client relationship. In this type of [...]

By | 2017-11-16T09:29:27+00:00 November 16th, 2017|Sales Leaders, Sales Success|2 Comments

Building Relationships in a Digital World

Building relationships in today’s digital landscape is very different than it was 10, 20, and 30 years ago. Twenty years ago, the options to “keep in touch” were pretty simple. You placed a phone call, mailed a letter, or (maybe) sent an email. Today we have endless options. And that seems to be the problem! [...]

By | 2017-11-06T15:45:32+00:00 November 9th, 2017|Sales Leaders, Sales Success|0 Comments

Building Strong Relationships with Clients and Customers

To build strong relationships with clients and customers, be supportive of their goals. Story: You’re not salespeople, you’re career builders One day, while working as an Account Executive at GE, my Regional Manager assembled the sales team in the main conference room. Twenty of us sat listening to him describe our value proposition. “Stop thinking [...]

By | 2017-11-06T13:08:14+00:00 November 7th, 2017|Sales Leaders, Sales Success|0 Comments

Relationship Building: Do You Have a Process?

Working on relationship building? Great! So are we! In fact, I recently wrote an article about relationship building with a quick tip on where to get started. Today’s article is part two. And this time, we’re going to dive into process. I know, I know—relationship building and process—it probably doesn’t sound very enticing. But I [...]

By | 2017-07-05T18:07:54+00:00 April 20th, 2017|Sales Leaders, Sales Success|2 Comments

How to Build Relationships in Business [and Life]

Wondering how to build relationships in business (and life)? You're not alone! Understanding how to build relationships isn't an easy feat, especially in business. In fact, it's the reason I recently wrote an eBook on the topic! The Relationship Process It is a common misconception that relationships are simply “natural” and that they progress without [...]

By | 2017-07-05T18:00:52+00:00 April 11th, 2017|Sales Leaders, Sales Success|0 Comments